Marketing Executive

Role Summary

The Telecaller will be responsible for supporting the marketing team by generating leads, engaging with customers, promoting hospital services/campaigns, and ensuring high-quality telephonic communication. The role focuses on outreach, awareness-building, patient/customer engagement, and coordination for marketing activities.

Roles & Responsibilities

Customer Outreach & Lead Generation

• Make outbound calls to prospective patients/customers to promote hospital services, health packages, medical camps, and marketing campaigns.
  
• Handle inbound queries from customers and provide accurate information regarding services, doctors, health checkups, and facilities.
  
• Identify potential leads and route them to the appropriate sales, referral, or marketing teams.
  

Appointment & Campaign Support

• Assist in scheduling appointments for camps, specialist consultations, health check packages, and promotional events.
  
• Coordinate with the neighborhood marketing team for call follow-ups and patient conversions.
  

Database Management

• Maintain accurate records of calls made, responses received, and lead status in the CRM or MIS tracker.
  
• Update and manage customer databases with relevant details, ensuring lead quality and completeness.
  

Customer Service & Relationship Building

• Provide courteous and professional communication during all interactions.
  
• Follow up with patients/customers regarding appointments, feedback, and service satisfaction.
  
• Address basic concerns and escalate complex queries to the right department.
  

Marketing Coordination

• Support digital and offline campaigns by making promotional calls.
  
• Share information about camps, screenings, events, offers, and outreach activities.
  
• Conduct feedback calls post-event and assist in reporting campaign outcomes.
  

Skills Required

• Excellent verbal communication skills in English and local languages.
  
• Good listening skills and customer handling ability.
  
• Basic computer proficiency (MS Excel, CRM tools, email).
  
• Ability to work in a target-driven environment.
  
• Patient, polite, and professional telephone etiquette.
  
• Ability to multitask and coordinate between teams.
  

Preferred Background

• Experience in hospitals, diagnostic centers, call centers, telecalling, customer service, or marketing support.
  
• Understanding of healthcare services is an added advantage.