Marketing Executive – Food & Water Testing Services

Job Title: Marketing Executive – Food & Water Testing Services

Job Type: Full-time

Experience: 1–3 Years

Job Summary

We are seeking a proactive and result-oriented Marketing Executive to promote our Food and Water Testing Services. The role involves developing and executing marketing strategies, building strong client relationships, and driving business growth across regulated industries. The ideal candidate will have a strong understanding of B2B marketing, food safety, and water quality standards.

Key Responsibilities

• Develop and execute marketing strategies for Food and Water Testing Services.
• Identify and engage potential clients such as food manufacturers, water treatment companies, beverage producers, hotels, restaurants, exporters, and retailers.
• Build and maintain strong relationships with industry stakeholders to promote testing and analytical services.
• Conduct market research on food safety regulations, water quality standards, industry trends, customer needs, and competitors.
• Collaborate with internal technical, quality, and operations teams to align marketing efforts with business objectives.
• Create marketing and promotional materials including brochures, presentations, case studies, and service profiles.
• Manage digital marketing activities including website content, social media platforms, and email campaigns.
• Represent the organization at industry events, trade fairs, seminars, and conferences to generate qualified leads.
• Work closely with the sales team to support customer acquisition, retention, and long-term partnerships.
• Track and analyze marketing campaign performance and recommend improvements.

Requirements & Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, Food Technology, Microbiology, Chemistry, Environmental Science, or a related field.
• Experience: 1–3 years of marketing experience, preferably in food and water testing laboratories, certification bodies, or regulated industries.
• Strong understanding of food safety and water quality testing markets, standards, and regulatory frameworks.
• Excellent communication, presentation, and interpersonal skills.
• Knowledge of digital marketing, B2B marketing, lead generation, and social media management.
• Ability to work independently and collaborate effectively with cross-functional teams.
• Proficiency in Microsoft Office and familiarity with CRM systems and email marketing tools.

Preferred Skills

• Experience in laboratory services or regulated industries
• Strong analytical and reporting skills
• Client relationship management experience

Benefits

• Competitive salary
• Career growth opportunities
• Exposure to regulated and high-impact industries
• Professional and collaborative work environment

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person