Marketing Executive

• experience in marketing roles, especially in the translation, localization, or related industries.
• Evaluate familiarity with both online and offline marketing strategies.

Digital Marketing Skills

• experience with SEO, PPC, content marketing, social media marketing, and email marketing.
• proficiency in analytics tools (e.g., Google Analytics) to measure campaign performance.

Content Creation Ability

• Review writing samples to gauge the quality and adaptability of content for various platforms and audiences.
• experience in creating marketing collateral such as case studies, blogs, and newsletters.

Project Management Experience

• ability to manage multiple projects simultaneously and meet deadlines.
• familiarity with project management tools (e.g., Trello, Asana).

Communication Skills

Excellent written and verbal communication skills.

• Gauge understanding of localization and cultural nuances.
• Experience in adapting marketing materials for different markets.
• Assess ability to analyze data and draw actionable insights to improve marketing strategies.
• Experience with A/B testing and optimizing campaigns based on performance metrics.

Creative Problem-Solving

• Good approach towards challenges and generate innovative marketing ideas.
• Experience in managing marketing budgets and understanding ROI metrics.
• Ability to work cross-functionally, especially with sales and product teams.
• Evaluate familiarity with marketing tools and software (e.g., CRM platforms, email marketing software, social media management tools).

Event Planning Experience

• Experience in organizing marketing events, webinars, or trade shows.

Adaptability

• Willingness to learn and adapt to new marketing trends and tools, especially in a rapidly evolving industry.