Marketing Executive and Social Media Manager

Company Description

Uptownie is an online fashion label specializing in women’s apparel, accessories, and footwear. We cater to young women seeking a chic wardrobe with designs that are comfortable and flattering for Indian women. Our quality assurance includes 100% cotton summer tees, 100% linen work wear, and secure, well-stitched occasion wear. We offer unique fashion solutions through collaborations with vendors across the country for exclusive pieces. Uptownie’s user-friendly website provides a seamless shopping experience with various payment options and nationwide delivery, all at affordable prices. Join us to unleash your inner power and look breathtaking every day!

Role Description

This is a full-time on-site role for a Marketing Executive and Social Media Manager based in Kolkata. The Marketing Executive and Social Media Manager will be responsible for market planning, conducting market research, developing marketing strategies, executing sales plans, and managing social media presence. Key tasks include creating and scheduling social media posts, engaging with the audience, analyzing social media performance, and working closely with the sales and communication teams to ensure alignment of marketing efforts.

Qualifications

• Market Planning and Market Research skills
• Proficiency in developing and executing Marketing strategies
• Excellent Sales and Communication skills
• Experience with social media management and content creation
• Strong analytical and problem-solving skills
• Bachelor’s degree in Marketing, Business, or related field
• Ability to work independently and as part of a team
• Prior experience in the fashion industry is a plus