Specialist - Product Marketing Freshworks

5.0 - 9.0 years

0 Lacs

karnataka

On-site

Job Description: Organizations everywhere struggle under the crushing costs and complexities of solutions that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. Theres another option. Freshworks. With a fresh vision for how the world works. At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world. Fresh vision. Real impact. Come build it with us. About the role: We're looking for a Product Marketing Specialist to develop and execute marketing strategies to increase awareness and drive widespread adoption of our product. Our ideal candidate is an enthusiastic and seasoned B2B product marketer with a track record of success in navigating emerging products and driving effective go-to-market strategies. Responsibilities: - Content Development: Drive content for monthly feature releases and create content to support feature launches. - Market, customer, and competitive analysis: Be the expert on the customer, the industry trends, and the players in the market. - Sales enablement: Communicate value proposition and provide high-value sales tools, training, and collateral. - Product and feature adoption: Drive adoption of the product and features amongst the customer base. - Marketing enablement: Work with growth teams across the company to convey strategic vision and partner in campaign execution. - Project management: Drive projects forward through effective cross-functional collaboration. Qualifications: - Any graduate degree with 5+ years of product marketing experience with proven experience working in B2B SaaS marketing in global technology companies (preferred). - Strong content writing skills and business acumen. - Self-starter, independent, and result-oriented who can go the extra mile to drive business outcomes. - Ability to take ownership and demonstrate accountability to achieve the intended business outcomes. - Excellent presentation, communication, and cross-functional collaboration skills.,

Posted 1 week ago

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Practice Lead (Application Development & Integrations) Damco Solutions

8.0 - 12.0 years

0 Lacs

faridabad, haryana

On-site

As the Practice Lead of Application Development & Integrations at Damco, your main role will involve leading the team responsible for Growth and Delivery of the Application Development & Integrations Offering. Your primary focus will be to drive the strategic vision of the Offering, ensuring its market leadership and continuous growth. This position requires effective collaboration across various functions to deliver innovative solutions, establish strong client relationships, and achieve business objectives while maintaining a proactive approach towards market trends and client requirements. Your responsibilities will include: - Marketing Enablement and Demand Generation: Work closely with the marketing team to develop and execute targeted campaigns that showcase the unique value and differentiation of the Application Development & Integrations Offering. Position the Offering strategically in the market, highlighting its competitive advantages and relevance to client needs. Identify emerging trends and new market opportunities to drive expansion and growth. Ensure consistent messaging across marketing, sales, and presales teams to align with overall business goals. Monitor and enhance the impact of marketing initiatives on Offering growth and market presence. Create and promote thought leadership content to establish Damco as an industry leader. - Sales Support and Enablement: Collaborate with the sales team to implement strategies that meet client needs, drive revenue, and achieve business objectives. Provide customized insights to improve proposals, focusing on addressing client challenges and showcasing the value of the Offering. Equip the sales team with necessary tools, frameworks, and guidance for competitive positioning in the market. Assist in negotiations by presenting compelling value propositions aligned with client priorities. Support pipeline tracking to ensure the smooth progression of key deals. - Presales Enablement and Solutions Alignment: Lead presales activities by providing reusable assets, frameworks, and strategic feedback for more effective responses to client requirements. Ensure that presales solutions are tailored to client needs and effectively differentiate the Offering in the market. Offer insights and training to the presales team to align solutions with client requirements and enhance client engagement. Foster collaboration with presales to enhance solution differentiation and elevate the perceived value of the Offering to clients. - Strategic Account Growth and Relationship Management: Develop and maintain long-term relationships with managed accounts by engaging in regular communication and addressing client needs proactively. Identify opportunities for upselling and cross-selling, collaborating closely with account managers to maximize client value. Ensure service excellence by working with project management and delivery teams to meet client expectations and deadlines. Monitor account health through periodic business reviews, identifying potential risks and growth opportunities. Create customized growth plans for managed accounts, aligning services with client business strategies to drive deeper engagement and higher account value.,

Posted 3 weeks ago

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