Marketing Coordinator

Job Description

Job Purpose To assist the Lead Marketing in executing key marketing strategies. Key objectives of this role are: Manage and optimize paid marketing campaigns on platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and others. Oversee website management and performance, including SEO optimization, A/B testing, and user experience improvements. Manage SZW Social Media handles, plan and liaison with agency to create engaging content Facilitate content creation for case studies, reports, blogs, videos, newsletters. Analyze digital marketing & lead performance using tools such as Google Analytics, GA4, and Zoho CRM platforms to provide insights and optimize leads. Collaborate and support various businesses to facilitate sales through offline print collaterals, products videos, brochures etc Monitor competitors, industry trends, and emerging technologies to identify growth opportunities. Manage digital marketing budgets and reporting Lead monitoring and reporting Create monthly marketing reports Job Types: Full-time, Permanent Pay: Up to ₹50,000.00 per month Benefits: Cell phone reimbursement Health insurance Leave encashment Life insurance Paid sick time Paid time off Provident Fund Schedule: Day shift Fixed shift Morning shift Work Location: In person