Marketing and PR Intern

Marketing & PR Intern – ARULA for Autism

Location:

Flexible:

• On-site (CBD Belapur, Navi Mumbai)
• Off-site (includes in-person influencer meetings if locally based)
• Hybrid (including WFH options when feasible)

About ARULA for Autism

ARULA for Autism is a globally trusted, parent-led, home-based therapy program for children with autism and other neurodevelopmental concerns. Founded by leading Speech & Language Therapist Mayuri Ramdasi, ARULA has already transformed 200+ families across 15+ countries by empowering parents to become their child’s own best therapist—right from home.

Our website : www.arulaforautism.com

Our Instagram : @arulaforautism

Role Overview

Join our fast-growing team as a Marketing & PR Intern, where you’ll connect with renowned influencers across niches, gain hands-on experience in digital PR, outreach strategy, and actively participate in deal negotiations and partnership closings.

If you love storytelling, research, branding, and want to drive meaningful change, this role is for you.

Key Responsibilities

• Identify and reach out to Instagram, YouTube, Facebook influencers aligned with parenting, psychology, education, and healthcare
• Conduct thorough R&D on creators' audience, engagement rates, growth patterns, and niche value
• Pitch ARULA’s vision and propose impact-driven collaboration models
• Coordinate with internal teams and external creators on deliverables, timelines, and briefs
• Maintain a structured tracker of outreach, follow-ups, negotiations, and deal closures
• Analyze the performance and ROI of collaborations and assist in planning future PR strategies
• Be part of live collaboration meetings and gain direct exposure to high-stakes branding conversations

Qualifications

Open to:

• FY, SY, TY students of:
• BMS
• MBA (Marketing)
• BA/MA in Psychology, Journalism, English, Sociology, or Communications

Skills We’re Looking For

• Excellent written and spoken English communication
• High research skills & attention to detail (especially on social metrics and platform insights)
• Confident in reaching out and building relationships
• Familiarity with tools like Canva, Creator Studio, Meta Suite, Figma is a plus
• A self-starter with initiative, responsibility, and drive

Work Hours & Mode

• Monday to Saturday
• 10:00 AM – 7:00 PM OR 9:00 AM – 6:00 PM (choose your shift)
• Work Model:
• On-site, Hybrid, or Off-site (involves local influencer visits if needed)
• Flexible, but output-focused

Stipend & Incentives

• Flat Monthly Stipend: ₹2,500/month (contingent on no unapproved leaves)
• Incentives: Starting from ₹1,000 per successful brand/influencer collaboration (incentive grows with scale and complexity)

Perks & Learning

• Work closely with high-profile influencers and creators
• Deep dive into audience analysis, digital PR, and negotiation tactics
• Real-time learning in brand strategy, outreach, and deal closing
• Certificate & Letter of Recommendation upon successful completion
• Possibility of conversion into full-time Associate role based on performance

To Apply:

Send your CV and a 3-line note on why this role excites you to: [email protected]
Subject Line: Marketing & PR Intern – [Your Name]

Job Type: Internship
Contract length: 3 months

Pay: From ₹2,500.00 per month

Benefits:

• Flexible schedule
• Work from home

Schedule:

• Fixed shift
• Morning shift

Supplemental Pay:

• Commission pay
• Performance bonus

Application Question(s):

• Why does the world of PR and Marketing excite you?
• What are some of the most essential ingredients that enable any brand to stand out?
• Go through our Instagram page (@arulaforautism). List any 3 things that are missing or need improvements.

Work Location: In person

Application Deadline: 04/08/2025
Expected Start Date: 01/08/2025