Marketing and Branding Specialist

Job Description: You will be responsible for shaping the voice, vision, and visibility of Dennison Fashion India Pvt. Ltd. as a Branding & Marketing Manager. Your role will involve working on startup-style branding that emotionally connects and converts effectively. You will collaborate with the design & product teams to create cohesive and compelling campaigns. Additionally, you will be tasked with developing unique marketing campaigns that stand out in a cluttered market. Your creativity will be put to the test as you write compelling copy for various channels including ads, packaging, emails, and social media. Your ability to bring fresh and innovative ideas to engage and grow the online/offline community will be crucial. Moreover, you will need to work resourcefully within budget constraints and develop original ads and marketing creatives from scratch. Staying updated on fashion, content trends, and audience preferences will also be a part of your responsibilities. Key Responsibilities: - Work on startup-style branding that emotionally connects and converts effectively. - Collaborate with design & product teams to build cohesive and compelling campaigns. - Develop unique marketing campaigns that stand out in a cluttered market. - Write compelling copy for ads, packaging, emails, social media, and more. - Bring fresh and innovative ideas to engage and grow the online/offline community. - Work resourcefully within budget constraints. - Develop original ads and marketing creatives from scratch. - Keep a pulse on fashion, content trends, and audience preferences. Qualifications Required: - Proven experience in branding, marketing, or advertising, ideally in fashion or lifestyle. - Strong skills in copywriting and storytelling. - Ability to think big but execute fast. - A creative brain that thrives on challenges, not checklists. - Comfort working in a startup-like environment where your ideas matter, and you own what you create. - Bonus: Experience running low-budget, high-impact campaigns.,