Marketing Analytics - TL / Assistant Manager

Role Overview: As a Marketing Analytics professional, you will be responsible for utilizing previous experience in Customer Data Platforms (CDPs) such as Adobe Experience Platform (RTCDP) or similar products. You must have an enhanced understanding of customer profile segmentation and experience in 360-degree view of customers in CDP for further analytical processing and decision making. Demonstrating a proven track record of managing successful CDP implementation/management and delivering capabilities that drive business growth will be a key part of your role. Key Responsibilities: - Showcase a proven track record in managing successful Customer Data Platform (CDP) implementation and delivering capabilities for business growth - Demonstrate expertise in data architecture and data modeling, with a preference for experience in CDP, CRM, paid media, social, and offline data - Ensure a thorough understanding of data-driven marketing, analytics, and the relevance/usage of real-time event data and associated attributes - Drive project management through a full life-cycle, including prioritizing, sequencing, executing, and delivering projects on time and on budget - Translate business requirements and objectives into segmentation strategies and audience building logic - Implement and refine Adobe Products and marketing automation system - Collaborate with Marketing leadership to evolve the use of data within the marketing function, allowing real-time client responses and limiting redundancy Qualification Required: - 3 to 12 years of work experience - Flexible to work in shifts as per client requirements - Certification(s) Preferred: - Adobe Experience Platform Sales Accreditation - Adobe Real-Time Customer Data Platform Sales Accreditation - Adobe Customer Journey Analytics Sales Accreditation Please note: Additional details of the company are not provided in the job description. Thank you for considering this opportunity.,