Marketing - AI Strategist

In this role as a Marketing AI Strategist, you will be responsible for identifying opportunities where AI technology can enhance campaign efficiency and improve creative output. You will play a crucial role in bridging the gap between strategic planning and operational execution. Key Responsibilities: - Audit marketing workflows to pinpoint areas suitable for automation. - Develop AI-driven campaign strategies for various channels including brand, social media, and performance marketing. - Work closely with creative teams to ensure messaging is in sync with automation processes. - Educate stakeholders on the return on investment (ROI) of using AI in marketing initiatives. - Keep abreast of industry trends in AI adoption and provide guidance to the leadership team. Requirements: - Minimum of 3-5 years of experience in digital marketing, brand management, or growth-focused roles. - Demonstrated expertise in direct-to-consumer (D2C) or e-commerce settings, or within an agency environment. - Proficient in working with AI tools, Marketing Technology (MarTech), and optimizing campaigns for best results. - Possess excellent communication skills and adept in managing change effectively.,