Market research & Consumer Behaviour trainer

Job Title: Market Research & Consumer Behaviour Trainer

Job location: Mysore, karnataka

Job Summary

The Market Research & Consumer Behaviour Trainer is responsible for delivering comprehensive training to students on research methods, consumer insights, market analysis, and decision-making processes. The trainer will equip learners with practical knowledge and industry-relevant skills to understand consumer needs, analyze market trends, and apply research techniques in real-world business scenarios.

Key Responsibilities

Conduct engaging training sessions on market research principles, consumer behaviour theories, and industry practices.

Teach students research methodologies—qualitative, quantitative, primary research, secondary research, surveys, interviews, focus groups, data interpretation, etc.

Guide learners in understanding consumer psychology, buying patterns, motivation, perception, attitudes, and cultural influences.

Explain market segmentation, targeting, positioning, and competitive analysis.

Train students to use research tools and platforms (Google Forms, SurveyMonkey, Excel, SPSS, Power BI, etc.).

Organize hands-on activities such as case studies, market surveys, field research, and consumer analysis projects.

Evaluate student assignments and provide constructive feedback.

Prepare training materials, worksheets, presentations, and project guidelines.

Stay updated with market trends, consumer insights, and digital marketing research techniques.

Mentor students in applying research outcomes to real business problems and strategic decisions.

Required Qualifications

Bachelor’s or Master’s degree in Marketing, Business Administration, Psychology, Economics, or a related field.

Experience in market research, consumer insights, or marketing analytics.

Teaching, training, or corporate coaching experience preferred.

Skills & Competencies

Strong understanding of market research methodologies and consumer behaviour concepts.

Excellent communication, presentation, and analytical skills.

Proficiency with data-analysis tools (Excel, SPSS, Power BI, Google Analytics—optional).

Ability to simplify complex concepts for students at different learning levels.

Strong organizational, mentoring, and project-management abilities.

Attention to detail and a passion for teaching.

Work Environment

Classroom, computer lab, or online training sessions.

May involve supervising fieldwork, surveys, and research assignments.

If you are interested share resume @ 9686022805

Job Type: Freelance

Pay: ₹500.00 - ₹550.00 per hour

Work Location: In person