Manager - Subscriber Communications

Role Overview: Tata Play is India's leading DTH brand with over 15 million subscribers, committed to enhancing the entertainment experience for viewers. As a subscriber communications manager, you will play a crucial role in driving upselling of broadcaster products and value-added services. Your creative and analytical skills will be key in developing effective communication strategies to engage subscribers and maximize their experience with Tata Play. Key Responsibilities: - Interpret consumer behavior, evaluate campaign performance, and monitor industry shifts to recommend communication strategies proactively - Conceptualize clear briefs to guide partner agencies in developing relevant and breakthrough creatives - Proficient in conceptualizing and developing impactful creatives based on principles of art, layout, and relatable copy for different consumer mediums/channels - Collaborate with marketing teams to align business objectives and share a sharp communication perspective - Manage expectations from senior stakeholders and cross-functional teams such as Marketing, Content, NPD, and Customer Operations - Track KPIs on products and allocated business areas to monitor communication efficiency, effectiveness, and recommend improvements - Analyze data to extract learnings and develop hypotheses for testing Qualifications Required: - 6-8 years of related work experience - Full-time MBA from a reputed institute (Note: No additional details of the company were mentioned in the provided job description),