Malla Reddy Vishwavidyapeeth

Company Description Malla Reddy Vishwavidyapeeth is a prominent medical hub in Telangana, known for its quality standards and top-ranked medical education. The campus includes hospitals, medical colleges, dental colleges, and a nursing college spread over a 100-acre campus. MRV aims to provide accessible, affordable, and acceptable healthcare for all, with a strong emphasis on research and advanced curriculum. Role Overview We are looking for a skilled Performance Marketing Specialist to manage and optimize paid campaigns for our healthcare and education verticals. The role involves end-to-end ownership of campaigns with a focus on lead generation, ROI optimization, and performance tracking. Qualifications Strong communication and customer service skills Experience in market research and sales Knowledge of digital marketing strategy Ability to analyze data and optimize marketing campaigns Excellent organizational and project management skills Bachelor's degree in Marketing, Business, or related field Location: Hyderabad Salary: ₹35,000–40,000/month Experience: 2–3 years Responsibilities - Run and optimize campaigns on Google Ads, Meta Ads & LinkedIn Ads - Manage lead generation for hospitals and admissions Conduct keyword research, targeting, and A/B testing - Monitor and report campaign performance (GA4, GTM, dashboards) - Collaborate with creative/content teams for landing pages and ads - Ensure effective budget utilization - Leads Remarketing, Creating Custom Audiences - Leads Data Exporting from CRM, Formating, Sending Customizable Marketing Campaigns - Handling Different SMS, Whatsapp, Email Marketing Softwares - Making Crisp & Clear Marketing Reports Requirements - 2–3 years of hands-on experience in Performance Marketing - Strong knowledge of Google Ads, Meta Ads, GA4, GTM - Experience with conversion tracking & ROI analysis - Prior exposure to healthcare/education marketing (must) - Relevant certifications are a plus Send your resume to head.bdm@mrghospitals.org