Drive sales and service the demand optimally in the relevant category for the concept by ensuring the availability of the right product mix (private label) at the right store Understand and share the available market opportunity for new and existing categories, markets and brands Understand the trends prevailing in the international market and provide inputs for customizing the same to suit the needs of the domestic market Drive the sales, margin and inventory for the concept Initiate buying as per OTB and ensure timely delivery and availability of right stocks at the store Interact with the vendors at regular intervals to meet the product availability norms and build relationships Address and resolve operational issues within the defined timelines Understand and share the customer needs and feedback Manage and guide the team to deliver on the job (for people managers only) Support in deriving right pricing strategy through market study Be able to forecast future product / category trends Ensure the range presentation is submitted to the concerned stakeholders at defined intervals Drive the sales, margin and inventory for the concept Manage timely delivery and availability of right stocks at the store Ensure stocks are maintained as per display capacity and base stock norms Monitor the ageing of stock with reference to the total stock available as per defined norms Track sales performance of private label and take required actions Perform gap analysis post launch for new products and new brands and take required actions Analyze product feedback and implement required actions to address the feedback Be aware of the profitable and non-profitable private label and implement required actions Track competition with respect to business performance, promotions and productivity and share the same Show more Show less

• Develop a strategic marketing plan for the assigned category / concept / brands to deliver business objectives • Develop, plan and execute compelling consumer engagement programs through branding and communication strategy for Category / Brands in the portfolio • Ensure season / collection / product relevant communication at stores by highlighting in-season merchandise through visuals and developing product-based communication as required • Conduct market research and competitive analysis to evaluate effectiveness of marketing strategy and define ways to enhance the same • Develop and implement an effective, optimized media mix, to leverage the potential of all available mediums in achieving business objectives • Evaluate media performance for the respective brands and competition • Build and manage the team to maximize performance • Constantly monitor advertising and marketing expenses, align spends to budgets, generate savings through innovation, partnerships, negotiations, spend consolidation.

Drive sales and service the demand optimally in the relevant category for the concept by ensuring the availability of the right product mix (private label) at the right store Understand and share the available market opportunity for new and existing categories, markets and brands • Understand the trends prevailing in the international market and provide inputs for customizing the same to suit the needs of the domestic market • Drive the sales, margin and inventory for the concept • Initiate buying as per OTB and ensure timely delivery and availability of right stocks at the store • Interact with the vendors at regular intervals to meet the product availability norms and build relationships • Address and resolve operational issues within the defined timelines • Understand and share the customer needs and feedback. Provide inputs to the VM team in creating the planogram to display the appropriate trends and themes • Work with the marketing team in collaboration with the Buying Lead to highlight key trends and backup the trends with the visuals • Share vendor wise feedback and analysis (margins and budgets) to planning and finance team, for them to take required actions • Manage Licensor requirements of Projections, Design approvals, Monthly sales reporting, etc • Set quality expectations in relation to cost for products

You will be responsible for driving sales and optimizing the demand in the relevant category for the concept by ensuring the availability of the right product mix (private label) at the correct store. You should understand and communicate the available market opportunities for new and existing categories, markets, and brands. It is essential to stay updated on the prevailing trends in the international market and provide insights on customizing them to meet the needs of the domestic market. Your role involves driving sales, margin, and inventory for the concept. You will be required to initiate buying based on OTB and ensure the timely delivery and availability of the right stocks at the store. Regular interaction with vendors is necessary to meet product availability norms, establish strong relationships, and address operational issues within defined timelines. Understanding and sharing customer needs and feedback is crucial for this role. You will provide inputs to the VM team to create planograms that display appropriate trends and themes. Collaboration with the marketing team and Buying Lead is essential to highlight key trends and support them with visuals effectively. You will share vendor-wise feedback and analysis, including margins and budgets, with the planning and finance team for necessary actions. Managing Licensor requirements such as Projections, Design approvals, Monthly sales reporting, etc., will also be part of your responsibilities. Setting quality expectations concerning cost for products is another key aspect of your role.,