Job
Description
Role Overview: As a Lead Specialist-Demand Generation, your primary responsibility will be to design, plan, execute, and optimize e-mail campaigns across multiple channels to generate leads that meet business targets. You will focus on implementing the best email marketing tactics for driving results in international markets, particularly in Europe and the US. Additionally, you will monitor and report campaign performance with granular tracking across relevant KPIs and collaborate with various teams to ensure alignment with broader marketing and business goals. Key Responsibilities: - Design, plan, execute, and optimize e-mail campaigns to generate leads - Implement email marketing tactics for international markets - Monitor and report campaign performance across relevant KPIs - Manage data segmentation and user journey to improve campaign effectiveness - Create and launch impactful nurturing programs to improve conversion rates - Collaborate with cross-functional teams to ensure campaign alignment Qualification Required: - Minimum of 7 years of experience in B2B demand generation - Strong understanding of email marketing concepts - Knowledge and experience with email marketing tools like HubSpot, Mailchimp, Mailjet, Sendgrid, Pardot, etc. - Ability to work effectively with cross-functional teams and multiple stakeholders - Experience in Lead Nurturing and Outbound programs - MBA qualification preferred (Note: The Qualifications and Desirable Qualification sections have been combined for clarity) If you find the above job description suitable for your skills and experience, this full-time position as a Lead Specialist-Demand Generation may be an excellent opportunity for you to further your career in marketing. Role Overview: As a Lead Specialist-Demand Generation, your primary responsibility will be to design, plan, execute, and optimize e-mail campaigns across multiple channels to generate leads that meet business targets. You will focus on implementing the best email marketing tactics for driving results in international markets, particularly in Europe and the US. Additionally, you will monitor and report campaign performance with granular tracking across relevant KPIs and collaborate with various teams to ensure alignment with broader marketing and business goals. Key Responsibilities: - Design, plan, execute, and optimize e-mail campaigns to generate leads - Implement email marketing tactics for international markets - Monitor and report campaign performance across relevant KPIs - Manage data segmentation and user journey to improve campaign effectiveness - Create and launch impactful nurturing programs to improve conversion rates - Collaborate with cross-functional teams to ensure campaign alignment Qualification Required: - Minimum of 7 years of experience in B2B demand generation - Strong understanding of email marketing concepts - Knowledge and experience with email marketing tools like HubSpot, Mailchimp, Mailjet, Sendgrid, Pardot, etc. - Ability to work effectively with cross-functional teams and multiple stakeholders - Experience in Lead Nurturing and Outbound programs - MBA qualification preferred (Note: The Qualifications and Desirable Qualification sections have been combined for clarity) If you find the above job description suitable for your skills and experience, this full-time position as a Lead Specialist-Demand Generation may be an excellent opportunity for you to further your career in marketing.
