Lead Social Content Strategist

As a member of Glance, you will have the opportunity to immediately contribute to impactful projects alongside talented and driven peers. Our company ethos encourages you to embrace freedom, dream big, and pursue your passions. Embrace autonomy while fostering collaboration, as you engage in ideation, innovation, and inspiration using cutting-edge technology to revolutionize consumer experiences. We prioritize your well-being by providing daily meals, gym facilities, training opportunities, tech resources, and regular relaxation sessions. Additionally, feel free to bring your children, including pets, to the office, creating a family-friendly work environment. The ideal candidate for this role is a dedicated team player with a strong sense of motivation and attention to detail. You will play a crucial role in nurturing existing client relationships, as well as developing new business opportunities by implementing innovative strategies. In the position of Social Media Content Strategist at Glance, you will focus on building brand conversations and communities across various social platforms. Your responsibilities will include developing and executing a comprehensive social media content strategy aligned with brand objectives, collaborating with cross-functional teams to create engaging content, and staying updated on social media trends to enhance campaign effectiveness. Key Responsibilities: - Develop and implement social media content strategies for all Glance brands in line with business goals. - Craft refined communication structures based on brand briefs and tonality. - Collaborate with diverse teams to create original content tailored to the core target audience. - Lead copy development for brand engagements. - Keep abreast of social media trends and best practices to enhance content style and campaign ideas. - Partner with brand marketing teams to plan and execute impactful social media campaigns. - Drive core brand narratives and conversations through innovative content ideas, leveraging insights to engage users effectively. - Evaluate social media campaigns thoroughly and optimize strategies based on insights. - Engage with followers, participate in brand and influencer interactions, and maintain a strong brand presence. Qualifications: - MA degree in Communications, Literature, Marketing, or a related field. - Proficiency in Instagram, YouTube, Twitter, and other social media platforms. - Strong creative writing skills. - Understanding of the preferences of the younger demographic in India and the ability to curate appealing content. - Creative thinking abilities with a knack for generating new ideas. - Familiarity with social media KPIs. - Excellent multitasking, organizational, and time-management skills. - Team-oriented with exceptional interpersonal and communication abilities.,