Lead - Salesforce Marketing Cloud

As a Marketing Automation Lead, you will be responsible for overseeing the design, development, and implementation of integrated marketing automation campaigns across various channels. Your role will involve managing complex Marketing Cloud projects to ensure their successful and timely delivery. You will also be tasked with developing and maintaining sophisticated email marketing programs, including segmentation, personalization, A/B testing, and automation. Additionally, you will play a vital role in managing and optimizing mobile marketing campaigns, such as SMS, MMS, and push notifications. Key Responsibilities: - Integrate marketing automation with other Salesforce products like Sales Cloud and Service Cloud. - Analyze campaign performance data to identify trends, measure ROI, and provide data-driven recommendations for optimization. - Collaborate with cross-functional teams to ensure alignment and achieve business objectives. - Stay updated on the latest Salesforce Marketing Cloud features and best practices. - Lead and mentor junior team members on Salesforce Marketing Cloud best practices. - Provide thought leadership and expertise on email marketing and digital marketing best practices. Qualifications Required: - Expertise in Salesforce Marketing Cloud Platform with 7 to 14 years of experience. - Experience in several end-to-end SFMC implementations. - Thorough knowledge of all core Marketing Cloud products such as Email Studio, Journey Builder, Mobile Studio, Social Studio, Advertising Studio, Content Builder, Marketing Cloud Connect Interaction Studio, and Data Studio. - Proficiency in advanced features like predictive modeling, AI-powered personalization, and complex journey orchestration. - Strong understanding of integrating Marketing Cloud Connect with other Salesforce products (Sales Cloud, Service Cloud, Commerce Cloud) and external systems. - Ability to manage user permissions, data extensions, and other platform administrative tasks. - Proficiency in AMPscript, SSJS, SQL, HTML, CSS, and JavaScript for advanced customizations and integrations. - Experience with REST/SOAP APIs for connecting Marketing Cloud with other systems. - Ability to extract, transform, and load (ETL) data from various sources. This job requires someone with extensive experience in Salesforce Marketing Cloud and a strong background in marketing automation. Your expertise will be crucial in driving successful campaigns and achieving business objectives.,