Lead Generation Specialist

SDR / Business Development Executive

Location: Noida | Experience: 1–3 Years | Type: Full-time

### About the Role

We are looking for a proactive SDR who can build the sales pipeline for Cointervue, an AI-powered technical interview platform that helps companies automate their initial technical screening.

You will be responsible for identifying the right prospects, reaching out to decision-makers, generating meetings and creating qualified opportunities for the sales team.

### What You’ll Do

* Generate B2B leads using Apollo, LinkedIn, Sales Navigator, Google, company websites and other prospecting channels.

* Identify target companies and decision-makers across technology companies, recruitment/staffing firms and other relevant segments.

* Build and maintain accurate prospect lists.

* Run outbound campaigns through email, LinkedIn and cold calls.

* Research prospects and personalize outreach based on their hiring needs.

* Follow up consistently with prospects and qualify opportunities.

* Schedule qualified demos/meetings for the sales team.

* Maintain prospect and activity information in the CRM.

* Experiment with new lead-generation channels, tools and outreach approaches.

* Track response, meeting and conversion rates and continuously improve outreach.

### What We’re Looking For

* 1–3 years of experience in B2B Sales, SDR, Business Development or Lead Generation.

* Hands-on experience with Apollo, LinkedIn/Sales Navigator or similar prospecting tools.

* Comfortable with cold calling, cold emailing and LinkedIn outreach.

* Strong communication and follow-up skills.

* Ability to research companies and identify the right decision-makers.

* Data-driven and comfortable working with targets.

* Self-starter who can figure out new ways to generate qualified leads, rather than relying only on assigned lists.

### Success in This Role

Your primary goal is qualified sales pipeline, not simply generating a large number of contacts.

Key metrics will include:

* Qualified prospects generated

* Positive responses

* Meetings booked

* Qualified opportunities

* Pilots generated

* Pipeline / revenue influenced

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: Hybrid remote in Noida, Uttar Pradesh