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Lead - Data Analytics

Lead - Data Analytics

Freshworks

6 - 7 years

8 - 9 Lacs

Bengaluru

Posted:3 hours ago| Platform:

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Skills Required

Analytical skills Data analysis Coding Marketing operations Data analytics Business intelligence Reporting tools CRM SQL Python

Work Mode

Work from Office

Job Type

Full Time

Job Description

Freshworks is looking for a smart, driven business analyst for the marketing operations team who can define and refine our marketing processes and investments. You will work on defining measurement frameworks, data analysis and delivering insights to improve our marketing efficiency. As the custodian of every lead entering our systems, you should be comfortable using CRM tools and performing data analysis on SQL. You will define new initiatives, execute projects and track performance metrics across marketing & sales teams. If you are a self-starter looking for a high-growth opportunity, then this is the right place for you!

Responsibilities

Interpret data, analyse results using analytics, research methodologies, and statistical techniques.
Generate data-based insights that aid in launching impactful and effective marketing and user acquisition programs.
Develop an in-depth understanding of the customer journey and current trends to improve marketing initiatives.
Dive deep into campaign performance data to identify opportunities for improvement.
Prepare, analyse, and summarize periodic operational results for use by various key stakeholders, creating reports, specifications, dashboards, and flowcharts.

Qualifications

Graduate degree or equivalent. Good to have - Background in statistics/Operational Research/Mathematics, MBA
Minimum 6-7 years of professional experience in Business Intelligence/Data Analytics/Model

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Chennai

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Lead - Data Analytics