This is more than a job — it’s a mission to build something culturally relevant, category-creating, and purpose-driven. If you believe in functional fashion , in building a Made in India success story, and you’re hungry to scale a D2C brand from the ground up — we want to talk. Kavach Essentials is a next-generation outdoor lifestyle brand focused on fashion-forward protection wear . What started as an anti-pollution mask company with DESIGN PATENTED full-face scarf masks for women and printed N95 masks is now transforming into a broader daily-use essentials brand . We’re now expanding into new categories like gloves, stoles, sun-protection wear, hats, and caps , making Kavach Essentials the go-to brand for outdoor protection that blends wellness, utility, and fashion. With our design patents , proven demand on Amazon and offline sales setups, and the growing relevance of outdoor protection in India, Kavach Essentials is poised to build a category-defining brand in the lifestyle accessories segment. We’re looking for a Co-Founder to help us scale this brand into the next big thing in functional fashion. This is a high-ownership, zero-to-one role . 🤝 Co-Founder Opportunity: Role Overview We’re looking for a passionate, entrepreneurial Co-Founder to help take Kavach Essentials from a successful niche offering to a pan-India, multi-platform lifestyle brand. You’ll have the opportunity to lead product expansion, business development, and brand building , and shape the future of a promising, design-patented startup. 📌 Key Responsibilities 🧢 Product Development & Curation Identify and develop new outdoor protection products (gloves, stoles, hats, sleeves, sun-scarves, UV socks, etc.) Explore drop shipping, private label sourcing, and white-label collaborations for expansion Research new materials, trends, and design inspirations aligned with wellness and style Collaborate with textile vendors and designers to build innovative and functional product lines 📦 Business Development & Distribution Scale beyond Amazon — launch and manage listings on Myntra, Ajio, Nykaa Fashion, Flipkart, Tata Cliq , etc. Explore offline tie-ups: boutiques, spas, salons, wellness stores, and airport pop-ups Identify B2B opportunities (lifestyle stores, corporate gifting, wellness partners, hospitals, beauty clinics, etc.) 📈 Strategic Growth & Operations Design and implement growth strategies with clear goals, KPIs, and marketing calendars Build distribution SOPs for fulfillment, logistics, and warehousing Work on onboarding and pitching to investors, strategic partners, and funding bodies 🎯 Branding & Digital Marketing Collaborate with the digital marketing team to: Strengthen brand storytelling Improve content for SEO, Meta, and influencer campaigns Launch educational and emotional brand reels & awareness campaigns Performance marketing Align product drops with market trends, seasons, and PR moments (smog season, heat waves, fashion weeks) 💼 Ideal Candidate Profile Prior experience in fashion, wellness, or consumer product brands (bonus if worked with Amazon, Myntra, or D2C brands) Entrepreneurial mindset with ability to work hands-on in a startup environment Sharp eye for design, materials, trends, market need and utility Resourceful, with a network in textiles, manufacturing, or distribution channels. Ready to hustle with passion — without waiting for salary day Ex-founder, product manager, or operator in D2C/fashion/wellness brand Hustler mentality – comfortable working with limited resources 💰 Compensation & Equity Package We understand that great partners need more than vision — they need clear incentives . Here’s what we’re offering: 🔹 Initial Phase (0–12 months) Zero Salary to start with — we’re honest about the hustle Net Revenue Sharing: Up to 50% (based on contribution and revenue milestones) 🔹 Growth Phase (Post 12 months OR earlier with funding) Equity Ownership: 20–30% , based on involvement and performance Option for Monthly Fixed Draw or CTC + Equity (post-investment) 🔹 Additional Perks Co-founder title & decision-making authority Full creative and strategic freedom Performance-based bonuses on product category success Conference passes, travel, and trade event exposure Founding team recognition in all branding/funding material 🧠 With design patents already in place and a fast-growing product category, we’re building something investors and customers will love. If you’re ready to build from scratch and co-own the journey, DM me or apply now.