Role & responsibilities Assist in building a lasting digital connection with customers by formulating effective strategies Plan and oversee brands social media activity (Twitter Facebook and others) Increase company and brand awareness through optimized brand advertisements using Google AdWords Facebook and other platforms. Be actively involved in SEO efforts (keyword image optimization etc.) Prepare online newsletters and organize their distribution through a multiplicity of applicable digital channels Update website providing insightful creative ideas for content marketing Improve user experience through collaboration with design department Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics WebTrends etc.) Acquire insight in online marketing trends and use strategies current to market Maintain partnerships with media agencies and vendors Preferred candidate profile Proven experience as Digital Marketing Executive or similar role Outstanding knowledge and understanding of digital marketing concepts and best practices Skills and experience in creative content writing Excellent skills in the following areas: Creative content writing Communication Interpersonal skills Analytics/of an analytical mind