Junior Performance Marketing Executive

As a Digital Marketing Specialist, your role involves designing, executing, and optimizing digital marketing campaigns (SEO, SEM, PPC, display ads) to drive high-quality lead generation. You will be responsible for tracking campaign performance, analyzing KPIs, and providing data-driven insights to optimize ROI and conversion rates. Collaboration with cross-functional teams (marketing, content) to develop and refine marketing strategies is also a key aspect of your job. Additionally, you will need to develop and present campaign performance reports, highlighting areas for improvement and recommending optimization strategies. It is essential to stay updated with industry trends, best practices, and platform updates to continuously enhance campaign performance. Your key responsibilities include: - Designing, executing, and optimizing digital marketing campaigns (SEO, SEM, PPC, display ads) for high-quality lead generation. - Tracking campaign performance, analyzing KPIs, and providing data-driven insights for optimizing ROI and conversion rates. - Collaborating with cross-functional teams to develop and refine marketing strategies. - Developing and presenting campaign performance reports, suggesting optimization strategies. - Staying informed about industry trends, best practices, and platform updates to enhance campaign performance. Qualifications required for this role: - 1.5+ years of experience in digital marketing, with a focus on performance marketing and lead generation. - Proficiency in digital advertising platforms (Google Ads, Facebook Ads) and analytics tools (Google Analytics, Search Console). - Strong understanding of SEO/SEM, PPC, and data analysis to make informed campaign decisions. - Excellent analytical, problem-solving, and collaboration skills with the ability to manage multiple priorities in fast-paced environments.,