Jr. Digital Marketing Executive

Key Roles:

• Plan, execute, and manage digital marketing campaigns to enhance the restaurant’s online presence.
• Develop strategies to attract and retain customers through digital platforms.

Responsibilities:

• Social Media Management:
• Create, schedule, and post engaging content on platforms like Instagram, Facebook, and Twitter.
• Respond to comments, reviews, and messages promptly to build customer relationships.
• Monitor and analyze social media metrics to optimize performance.
• Content Creation:
• Design promotional materials, banners, and videos tailored to the restaurant’s theme and events.
• Collaborate with photographers/videographers for high-quality food and event visuals.
• Online Advertising:
• Plan and execute paid campaigns on Google Ads, Facebook Ads, and Instagram.
• Track ROI and optimize ad spend for maximum reach and conversions.
• Website Management:
• Ensure the restaurant’s website is up-to-date with menus, events, and offers.
• Optimize the website for SEO to improve search rankings.
• Email and SMS Campaigns:
• Create and manage email newsletters and SMS campaigns to promote offers, events, and loyalty programs.
• Customer Engagement and Feedback:
• Monitor online reviews on platforms like Zomato, Google Reviews, and TripAdvisor.
• Engage with customers by addressing feedback and ensuring a positive brand reputation.
• Market Analysis:
• Conduct competitor analysis to identify trends and customer preferences.
• Provide insights to the management team for strategic decision-making.
• Event Promotion:
• Strategize digital promotions for restaurant events, special nights, and seasonal offers.
• Analytics and Reporting:
• Use tools like Google Analytics and social media insights to track campaign performance.
• Prepare monthly reports showcasing key metrics and areas for improvement.

Skills Required:

• Proficiency in digital marketing tools (Google Ads, Meta Business Suite, Canva, etc.).
• Strong understanding of SEO and SEM.
• Creative thinking and excellent communication skills.
• Ability to work independently and manage multiple campaigns simultaneously.

Job Types: Full-time, Permanent

Pay: ₹12,395.20 - ₹33,528.08 per month

Benefits:

• Food provided

Experience:

• total work: 1 year (Preferred)

Work Location: In person