Jr. Communications Designer

As a Graphic Designer at our company, you will collaborate closely with the Creative Director to develop visual concepts and campaign ideas for social media. Your responsibilities will include designing and producing engaging content, such as Instagram Reels and short-form videos. You will be translating brand guidelines into creative executions that resonate with Dakshinam Sarees audience. Additionally, staying updated on social media trends, especially Reels formats, viral hook structures, and emerging design aesthetics, will be crucial to bringing fresh ideas to the table. Supporting the creative team in preparing assets for campaigns, lookbooks, and online/offline brand collaterals as needed is also part of the role. Key Responsibilities: - Collaborate closely with the Creative Director to develop visual concepts and campaign ideas for social media. - Design and produce engaging content including Instagram Reels & short-form videos. - Translate brand guidelines into creative executions that resonate with Dakshinam Sarees audience. - Stay updated on social media trends (especially Reels formats, viral hook structures, and emerging design aesthetics) to bring fresh ideas to the table. - Support the creative team in preparing assets for campaigns, lookbooks, and online/offline brand collaterals as needed. Qualifications Required: - Bachelors degree/diploma in Communication Design, Visual Arts, Graphic Design, or related field. - Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro/After Effects) or equivalent tools (e.g. Canva, CapCut, Figma). - Strong understanding of social media design trends, video editing, and motion graphics. - Creative eye for aesthetics, typography, color, and layout. - Ability to adapt quickly, work under direction, and meet deadlines in a fast-paced environment. - Prior experience or portfolio showcasing social media content and Reels will be an added advantage. In addition to the key responsibilities and qualifications, you will have the opportunity to work hands-on with the Creative Director, gaining mentorship and exposure to high-level brand strategy. You will experience a dynamic, collaborative environment that blends heritage and modern storytelling, providing scope for creative growth and learning across digital-first campaigns.,