Influencer Marketing Manager

Job Title: Influencer Marketing Manager D2C & Quick Commerce

Location:

Department:

Reports To:

Employment Type:

About the Role:

Influencer Marketing Manager

branding and performance marketing

Key Responsibilities:

• Build & scale

  the influencer marketing program aligned with D2C & Q-commerce growth goals.
• Identify, onboard, and manage a diverse roster of

  Micro, Nano, Macro, and Celebrity influencers

  across Instagram, YouTube, and emerging platforms (e.g., Moj, Josh, etc.).
• Drive

  performance-based influencer campaigns

  focused on ROI, CPA, CAC, and other relevant metrics.
• Plan and execute monthly/quarterly influencer calendars for

  product launches, moment marketing, and seasonal campaigns

  .
• Utilize tools like

  Upfluence, Aspire, Winkl, Influencity, Qoruz, or similar platforms

  to manage campaigns, track performance, and streamline reporting.
• Coordinate influencer content development to ensure messaging consistency with brand and campaign objectives.
  
• Negotiate contracts, incentives, and commission models based on performance or barter.
  
• Collaborate with in-house teams (performance, creative, PR) to amplify influencer content across paid and organic channels.
  
• Track and report on KPIs — impressions, reach, engagement, traffic, sales, etc., and

  optimize based on insights

  .
• Keep up with

  trends, competitor strategies, and emerging creators

  in the Q-commerce/D2C space.
• Build and lead a small internal team or agency relationships as scale grows.
  

Required Qualifications:

• 4-8 years of experience in

  influencer marketing

  with at least 2+ years in

  D2C or Q-commerce brands

  .
• Strong

  network and relationships with Micro to Celebrity influencers

  in the lifestyle, food, beauty, wellness, or consumer goods space.
• Hands-on experience with

  influencer platforms & campaign management tools

  (e.g., CreatorIQ, Qoruz, Winkl, Upfluence, etc.).
• Demonstrated ability to build programs

  from scratch and scale

  them effectively.
• Deep understanding of

  social commerce, attribution, and performance metrics

  .
• Strong negotiation and relationship management skills.
  
• Creative eye for influencer content and storytelling.
  
• Excellent analytical and reporting skills – ability to link influencer ROI to sales and brand KPIs.
  

Good to Have:

• Prior experience with

  affiliate-led influencer campaigns

  .
• Working knowledge of

  performance marketing funnels

  and integration with Meta/Google Ads.
• Knowledge of regional influencers and vernacular creators.
  

Why Join Us:

• Be a

  key player in a fast-growing D2C & Q-commerce brand

  .
• Work in a performance-first, creator-led environment.
  
• Opportunity to shape the

  entire influencer marketing ecosystem from scratch

  .
• Exposure to cutting-edge marketing tools and fast-paced digital campaigns.