Influencer & Community Manager

UWorld is a worldwide leader in online test prep for college entrance, undergraduate, graduate, and professional licensing exams throughout the United States. Since 2003, over 2 million students have trusted us to help them prepare for high-stakes examinations.

Influencer & Community Manager

Key Responsibilities:

Influencer Partnerships

• Identify, negotiate, and manage relationships with influencers across regions and platforms.
• Oversee influencer campaigns end-to-end, from sourcing and contracting to execution and performance tracking.
• Build and maintain a robust influencer database and strengthen agency/creator partnerships.
• Ensure cost-efficient deal-making and long-term collaboration opportunities.

Community & Social Media

• Create and publish engaging content across all major social platforms to drive awareness and engagement.
• Respond to comments and messages, fostering a vibrant, supportive community.
• Lead the execution of evergreen community programs to maintain long-term engagement and loyalty.
• Collaborate with marketing and creative teams to produce content that supports advertising, storytelling, and conversions.

Partnerships & Growth

• Manage and optimize existing brand partnerships, coordinating with agencies and identifying new growth opportunities.
• Stay ahead of trends in influencer marketing, social media, and community platforms to keep UWorld at the forefront.

What Were Looking For

• 7+ years in influencer marketing, and community management (with at least 3 in a senior role).
• Proven success in scaling influencer programs and managing campaign budgets.
• Strong experience in social media content creation, publishing, and community building.
• Hands-on experience managing online communities (e.g., Discord, Reddit, Facebook Groups).
• Excellent negotiation, relationship-building, and crisis management skills.
• Data-driven mindset with knowledge of social, influencer, and community analytics tools.
• Strong collaboration skills to work cross-functionally with global teams.

Success Metrics (KPIs)

• Growth of social community engagement and follower base.
• Increase in campaign ROI through optimized influencer partnerships.
• Successful launch and growth of branded community initiatives (e.g., Discord server).
• Higher creator re-engagement and stronger brand–audience connections.
  

Soft Skills:

• Excellent attention to detail, organization skills, and articulate ideas clearly and concisely
• Exceptional follow-through, personal drive, and the desire to make a difference
• Positive attitude with a willingness to put aside ego for the sake of what is best for the team
• Ability to adapt, switch gears, and thrive in a fast-paced environment