INFERA

About Us: Infera is built to empower businesses through cutting-edge IT solutions. Our expertise spans across diverse domains, helping companies unlock their true potential in a rapidly evolving digital landscape. About the Role: This is a hands-on role ideal for students or recent graduates eager to gain experience in B2B tech marketing, digital sales strategies, and lead generation. What You’ll Do (Learning Objectives + Responsibilities): 1. Attract Assist in implementing SEO strategies to improve website visibility and organic traffic. Help plan and monitor LinkedIn advertising campaigns targeting decision-makers. Research opportunities for sponsored email campaigns in industry newsletters or platforms. Collaborate with the team to create landing pages, blog posts, and lead magnets. 2. Engage Support the creation and execution of cold emailing campaigns. Connect with potential leads via LinkedIn and nurture relationships through content and outreach. Help organize or promote webinars, virtual events, or co-marketing activities with partner firms. 3. Convert Learn to identify and qualify leads based on ICP (Ideal Customer Profile) and engagement behavior. Assist in scheduling discovery calls or demos for the sales team. Update and maintain records. Follow up with inbound or event-based leads to drive further interest. Ideal Candidate: 1. Familiarity with LinkedIn, SEO, or email tools is a must. 2. Familiarity with LinkedIn Sales Navigator. 2. Pursuing or recently completed a degree in Marketing, Business, Communications, or related fields. 3. Strong interest in tech sales, digital marketing, or B2B lead generation. What You'll Gain: 1. Practical experience in B2B sales, SEO, LinkedIn Ads, and cold outreach. 2. Understanding of sales funnels, ICP targeting, and conversion strategies. 3. Mentorship from experienced professionals in tech marketing and business development. 4. Internship certificate + recommendation letter upon successful completion.