Digital Marketing - Team Lead at IndustryARC | Jobs at IndustryARC We are looking for candidates with 4- 6 years of relevant experience to join our team. Create and execute new and existing demand generation programs and tactics to drive leads that contribute to sales pipeline growth and revenue Execute on inbound and outbound marketing campaigns targeting specific personas to increase awareness of IndustryARC and generate demand for key solution areas Define goals and measure effectiveness of all demand generation activities/tactics, providing consistent reports outlining quantifiable results including the increase in marketing qualified leads, opportunities, pipeline, and revenue Plan, execute, and manage webinars and weekly demos Plan, manage, and improve nurture and drip email programs Manage development of demand generation assets with content and product marketing teams Manage some vendor and partner relationships and budget for third party programs Oversee the launch of media campaigns by coordinating with marketing, research and sales departments. This includes authoring said communication that is brief and informative Provide a strategic communication and marketing lens to ensure problems are being tackled in the correct and efficient manner Oversee the delivery and execution process to ensure effective team communication and collaboration Develop relationships with cross-functional teams to partner on projects with multiple stakeholders Digital marketing and email campaign experience required Experience managing clients Contribute ideas for improving marketing standards and processes by introducing new ideas and best practices Plan and execute all web, SEO/SEM, marketing database, this includes email, social media and display advertising campaign Identify trends and insights with recommendations to optimize spend and performance based on the insights Brainstorm new and creative growth strategies Manage social media presence across key platforms e.g Facebook, LinkedIn, Twitter etc
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