IncrementJobs

Position Summary We are seeking a results-driven Digital Marketing Specialist to plan, manage, and execute comprehensive digital marketing campaigns across multiple channels. The ideal candidate will have 3–5 years of hands-on experience in paid advertising, SEO/SEM, social media marketing, and lead generation, with a proven track record of delivering measurable business outcomes. Key Responsibilities Paid Advertising & Campaign Management Plan, execute, and optimize paid advertising campaigns across Google Ads, Facebook Ads, YouTube, and other platforms. Develop media plans aligned with objectives such as brand awareness, lead generation, traffic, and conversions. Manage campaign budgets and achieve target CPC, CPL, and ROAS metrics. Conduct A/B testing on ad creatives, copy, and landing pages to improve performance. Write compelling ad copy, headlines, and descriptions for search and display ads. Search Engine Optimization (SEO) Execute on-page and off-page SEO strategies to improve organic rankings. Conduct keyword research using tools such as Google Keyword Planner, SEMrush, and Ahrefs. Optimize website content, meta tags, headers, and structure for better visibility. Monitor and analyze website performance using Google Analytics and Search Console. Implement technical SEO improvements and resolve crawl issues. Build high-quality backlinks through outreach and content marketing. Social Media Marketing Manage and grow presence on platforms like Facebook, Instagram, LinkedIn, and Twitter. Create monthly content calendars targeted for both B2B and B2C audiences. Design and implement organic and paid social media campaigns. Track engagement metrics, generate reports, and manage community interactions. Use scheduling tools (Hootsuite, Buffer, Sprout Social) for efficient content planning. Lead Generation & Conversion Optimization Design and implement lead generation campaigns across digital channels. Set up and optimize landing pages and conversion funnels. Manage live chat and lead capture tools such as Zendesk or Intercom. Execute and track email marketing initiatives. Nurture leads through the funnel and achieve monthly targets. Analytics & Reporting Generate performance reports using Google Analytics, Facebook Business Suite, etc. Analyze user behavior, traffic patterns, and conversions to derive insights. Present actionable recommendations and visual summaries to stakeholders. Monitor competitor activity and market trends. Website & Content Management Maintain and update website content using WordPress or similar CMS. Publish blog posts and optimize for SEO. Coordinate with developers for technical updates. Ensure optimum performance and user experience. Additional Responsibilities Conduct market research and competitor analysis. Stay current with digital marketing trends and platform updates. Collaborate with sales, design, and product teams. Manage vendor or agency relationships as needed. Required Qualifications Education Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field. Professional certifications (Google Ads, Facebook Blueprint, HubSpot, etc.) preferred. Completion of advanced digital marketing training from recognized institutions. Experience 3–5 years of proven digital marketing experience. Demonstrated success managing paid campaigns with measurable results. Experience across multiple industries (B2B/B2C). Portfolio showcasing successful outcomes and campaign metrics. Technical Skills (Must Have) Advertising: Google Ads, Facebook Ads Manager, YouTube Ads Analytics: Google Analytics, Search Console, Facebook Insights SEO: SEMrush, Ahrefs, Moz, or similar tools Social Media: Hootsuite, Buffer, Sprout Social CMS: WordPress, basic HTML/CSS Design: Canva, Adobe Creative Suite (basic level) Other Tools: Google Tag Manager, Mailchimp, Zendesk, CRM platforms Core Competencies Strong analytical and problem-solving skills Excellent written and verbal communication Creative and detail-oriented mindset Multitasking and time management proficiency Self-motivated and results-driven Adaptability in a dynamic environment Preferred Qualifications Experience with automation tools (HubSpot, Marketo). Knowledge of graphic design or basic video editing. Familiarity with CRM systems (Salesforce, Zoho). Industry-specific marketing experience. International campaign management exposure. Key Performance Indicators (KPIs) Lead generation (monthly/quarterly) Website traffic and conversion growth CPL, CPA, and ROAS targets SEO rankings and domain authority Social media engagement and reach metrics Campaign ROI reports What We Offer Competitive salary and performance-based incentives Professional development and certifications support Access to premium tools and marketing resources Collaborative and growth-oriented work culture Job Details Location: Pune Employment Type: Full-time Application Process To Apply: Submit the following to grow@incrementjobs.com · Updated resume/CV Portfolio or campaign case studies with measurable results Cover letter outlining relevant experience References (optional)