ICETS - Q3-26 Marketing

You will be part of Infosys Center for Emerging Technology Solutions (iCETS), which is the Emerging Technologies solution incubation partner for Infosys clients and service lines. Your role will involve focusing on incubation of NextGen services and offerings by identifying and building technology capabilities to accelerate innovation in areas such as AI, ML, Blockchain, Computer Vision, Conversational interfaces, AR, VR, Deep Learning, Advanced analytics using video, speech, text, and more. Your main responsibility will be to support iCETS marketing and evangelization campaigns through branding and advocacy of key iCETS people and offerings, leading to brand recall and mindshare. Additionally, you will accelerate endeavors with branding activities by coordinating and promoting internal and external events, highlighting unit achievements, and aiding the endorsement process for innovative thought leadership. Key Responsibilities: - Work closely with various Centers of Excellence to articulate their solutions in a manner that resonates with business clients - Collaborate with cross-functional teams of researchers, domain experts, sales team, architects, and development teams for marketing collateral creation - Contribute to creating artifacts such as mailers, newsletters, social media posts, webinars, marketing videos, point of views, case studies, blogs, and artifacts for customer visits - Creatively showcase technology solutions and offerings - Actively participate in marketing campaigns for events to facilitate the branding of technologies - Help ideate and conceptualize content artifacts for Client Contextualization Technical Requirements: - Primary skills in Domain Marketing, Brand Management, Direct Marketing, CRM, Below the line marketing, digital marketing, Retail, Market Research, and Technology Additional Responsibilities: - Work with clients to identify business challenges and contribute to client deliverables by refining, analyzing, and structuring relevant data - Stay aware of the latest technologies and trends - Utilize logical thinking and problem-solving skills, along with the ability to collaborate effectively - Assess current processes, identify improvement areas, and suggest technology solutions - Possess one or two industry domain knowledge Preferred Skills: - Domain in Marketing, Brand Management, Direct Marketing & CRM, Below the line marketing, digital marketing, Retail, and Market Research, Technology, Digital Marketing - ALL,