Head Performance Marketing - The Ayurveda Experience

We are hiring for Head - Performance Marketing,

• With a successful track record to drive revenue, user acquisition, and brand awareness.
• Who can focus on data-driven marketing strategies to optimize marketing ROI and achieve business objectives.
• Who shall have an expertise in digital marketing analytics that can support effective campaign targeting and performance measurement.
• Should be able to play a pivotal role in driving customer acquisition, increasing conversion rates, and maximizing marketing efficiency.

Role & responsibilities

• Develop (through the content & Advertising team) and oversee overall performance marketing strategy
• Create and manage Google Ad campaigns. (SEM)
• Create and manage Facebook Ads and Instagram Ads. (Social media advertising)
• Ensure top organic search ranking positions (SEO)
• Regularly review and optimize all advertising campaigns for positive ROAS
• Manage paid listings on third party websites and media partners
• Develop and oversee email marketing and marketing automation strategy
• Set up, manage, and optimize email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
• Manage Google Analytics to track and measure all marketing campaigns
• Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams
• Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands digital channels and assets

Preferred candidate profile

• In-depth knowledge of web analytics, Google AdWords, Facebook Marketing
• Leadership skills with the ability to set and prioritize goals
• Analytical mind
• Should be from a TOP School such as IIT, BITS, /NIT if from Tech, or IIM, ISB, MDI and the likes.
• Proficient in spoken and written English
• Strong proven track record for managing millions in ad spend
• Email marketing platforms
• Self-driven
• Degree in Marketing communications or equivalent