Head of Social Media and Digital Transformation

As a Social Media and Digital Strategy Manager for Indian football, your primary responsibility will be to develop and execute a comprehensive strategy for the national teams across all age groups. You will drive the creation of high-quality content and oversee a team of content providers and social media managers. Additionally, you will lead digital production efforts to ensure innovative and engaging storytelling on all social media platforms. Your role will also involve transforming the AIFF website to align with modern trends and establishing engagement and communication strategies for key stakeholders such as fans, sponsors, and media professionals. You will position www.the-aiff.com as the primary hub for Indian football information while ensuring alignment with the overall brand vision and messaging. Collaboration with state football associations and the national federation will be vital to facilitate digital integration and strengthen brand identity. You will explore monetization opportunities for social media content and digital platforms, utilizing social media analytics and digital tools to track performance and optimize engagement strategies. Identifying trending topics and storytelling opportunities related to Indian football for amplification on AIFF's digital channels will be part of your responsibilities. You will also be required to launch PR and social media campaigns to promote key events, tournaments, and grassroots initiatives, with a specific focus on enhancing the visibility of women's football in India. To qualify for this position, a minimum of 3-5 years of experience in social media and digital strategy is required. Your expertise will be crucial in driving targeted efforts to promote Indian football and ensure effective communication and integration between state football associations and the national federation.,