Head of Organic Acquisition

You will be responsible for driving the complete Organic User growth Initiatives at Oliveboard. This role entails owning and implementing the entire SEO strategy, including technical, on-page, and off-page optimization. Leading the App Store Optimization (ASO) efforts to enhance app discoverability and increase installations will be a key focus area. It will also involve building and expanding a robust content marketing engine. Exploring and executing LLMO strategies to capture AI-driven search traffic will be part of your responsibilities. Your role will necessitate analyzing performance metrics utilizing tools such as GA4, GSC, Ahrefs, etc., and leveraging the insights gained to drive continuous improvement. Collaborating closely with product, tech, and content teams to align organic user growth with business objectives will be crucial for success in this position. To excel in this role, you should have a minimum of 5+ years of experience in digital marketing with a strong expertise in SEO. A proven track record of driving organic growth at scale, with a monthly organic traffic of 1M or more, is essential. A deep understanding of search trends, content strategy, and proficiency in SEO tools is required. Experience in ASO and app growth would be advantageous. Additionally, familiarity with AI search, LLM optimization, and the edtech industry would be considered a bonus.,