Job
Description
As the Marketing Director for a women's wellness brand, your role will involve owning and driving the overall marketing vision and strategy. You will be responsible for building a strong, differentiated brand in the women's wellness space by leading brand positioning, communication strategy, and storytelling across various channels. Your key responsibilities will include managing brand campaigns, product launches, and integrated marketing initiatives. In the digital and D2C growth space, you will lead digital marketing efforts across performance channels such as paid social, search, influencers, and affiliates. Your focus will be on driving customer acquisition, retention, and lifecycle marketing for the direct-to-consumer (D2C) segment. It will be essential to optimize customer acquisition cost (CAC), return on advertising spend (ROAS), lifetime value (LTV), and funnel conversion metrics. Collaboration with product and growth teams will be necessary to scale online revenue effectively. You will also oversee the content strategy across social media, website, CRM, and marketplaces, ensuring a consistent brand voice across all touchpoints. Building a strong community-led and influencer-driven marketing ecosystem will be a key aspect of your role. Furthermore, as a leader in the marketing domain, you will be expected to build, mentor, and scale a high-performing marketing team. Collaboration with founders, leadership, product, and sales teams will be essential for success. Managing agency partners, media agencies, and external stakeholders will also be part of your responsibilities. Qualifications Required: - Strong experience in D2C marketing, preferably in women-focused or lifestyle brands. - Proven expertise in both brand marketing and digital/performance marketing. - Experience scaling consumer brands in a high-growth environment. - Data-driven mindset with strong analytical and execution skills. - Creative thinker with a deep understanding of modern marketing trends. - Strong leadership and team-building capabilities. As the Marketing Director for a women's wellness brand, your role will involve owning and driving the overall marketing vision and strategy. You will be responsible for building a strong, differentiated brand in the women's wellness space by leading brand positioning, communication strategy, and storytelling across various channels. Your key responsibilities will include managing brand campaigns, product launches, and integrated marketing initiatives. In the digital and D2C growth space, you will lead digital marketing efforts across performance channels such as paid social, search, influencers, and affiliates. Your focus will be on driving customer acquisition, retention, and lifecycle marketing for the direct-to-consumer (D2C) segment. It will be essential to optimize customer acquisition cost (CAC), return on advertising spend (ROAS), lifetime value (LTV), and funnel conversion metrics. Collaboration with product and growth teams will be necessary to scale online revenue effectively. You will also oversee the content strategy across social media, website, CRM, and marketplaces, ensuring a consistent brand voice across all touchpoints. Building a strong community-led and influencer-driven marketing ecosystem will be a key aspect of your role. Furthermore, as a leader in the marketing domain, you will be expected to build, mentor, and scale a high-performing marketing team. Collaboration with founders, leadership, product, and sales teams will be essential for success. Managing agency partners, media agencies, and external stakeholders will also be part of your responsibilities. Qualifications Required: - Strong experience in D2C marketing, preferably in women-focused or lifestyle brands. - Proven expertise in both brand marketing and digital/performance marketing. - Experience scaling consumer brands in a high-growth environment. - Data-driven mindset with strong analytical and execution skills. - Creative thinker with a deep understanding of modern marketing trends. - Strong leadership and team-building capabilities.
