Head Brand Marketing

The position of Head Brand Marketing at Infinium Developers involves serving as the custodian of Brand Infinium with responsibilities including driving brand strategy, branding and marketing of new and existing projects, developing lead generation channels, leading the marketing team, and overseeing corporate communication efforts. In this role, you will play a pivotal part in shaping Infinium's recognition and reputation as the firm expands into new markets and ventures. As the Head of Brand Marketing, your key responsibilities will include developing, implementing, and protecting the overall brand strategy for Infinium Developers. You will ensure that all touch-points, communications, and stakeholder engagements align with brand values and guidelines. Regular brand audits will be conducted to assess brand awareness, equity, and positioning. You will also be responsible for developing and executing branding and marketing plans for new residential, commercial, and diversification projects. Collaboration with project, sales, and external creative teams will be essential to design impactful campaigns and visual identities. Overseeing content creation, design, and all marketing collateral related to project launches will also fall under your purview. Driving top-of-funnel marketing activities to increase qualified leads for new and upcoming projects will be a key focus area. You will need to develop new lead generation channels and sources to expand lead pipelines and improve prospect acquisition. Leveraging both digital and traditional marketing channels for effective lead generation and implementing customer segmentation strategies to optimize targeting and maximize conversion rates will be crucial aspects of your role. As the Head of Brand Marketing, you will lead the entire Marketing Team, providing guidance, mentorship, and performance management. Collaboration with senior management on new venture brand integration and overall business strategy will also be part of your responsibilities. Additionally, liaising with external agencies, design partners, and consultants to deliver high-standard campaigns is expected. The ideal candidate for this role should hold a Bachelor's or Master's degree in Marketing, Communications, Business, or a related field, along with at least 10 years of experience in brand marketing, preferably in the real estate or allied sectors. Proven expertise in brand-building, project marketing, integrated campaign management, and lead generation strategy is required. Strong team leadership and management skills, excellent communication and interpersonal abilities, as well as strategic thinking with hands-on execution capability are desired qualities. Required skills and competencies for this role include brand strategy development, digital and offline marketing, lead generation techniques and channel development, marketing team leadership, corporate communications, campaign management, project launch marketing, analytics and market research, as well as stakeholder and media relations. This is a full-time, permanent position based in Coimbatore. The benefits include cell phone reimbursement and health insurance. The work location is in person.,