Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall. Responsibilities Team Handling Planning and strategy Executing SEO activities (Technical, on-page, off-page & Content) as per the defined SEO plan Comprehensive keyword research Content planning and strategy and work with content teams to drive SEO content creation smoothly Increase Organic/non-paid (Search + Direct + Referral) traffic Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords Configure and maintain tools like Google analytics4, Google Search Console, GTM, GMB, SEMRush, looker studio etc. The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, XML, site speed optimization, image optimization and related skills Off-page strategy creation and implementation according to targeted keywords. Daily, weekly & monthly reporting for the assigned key strategic SEO accounts Conducting regular competition analysis (Backlinks, website structure, content etc.) and recommending plan of action Working on Hyperlocal SEO for bulk and individual listing creation and optimization to increasing the keywords visibility on local search result pack on Google search & map. Custom reporting, events, segments and funnel creation in GA4 Strategy creation to work on the website from AI and LLM point of view Working on App store optimization for Google play store and App store. Qualifications Any graduation (technical degree preferred) 6-8 Years of relevant experience Proven excellence in Search Engine Optimization, particularly Google & Bing Hand on experience on SEO tools (SEMRush, Ahref, keywords planner etc.) Strong understanding of Reporting tools like Google Analytics (GA4), Search Console, GTM, Looker studio & Google Algorithms. Strong understanding and hand on experience on Hyperlocal SEO (GMB) Strong understanding and hand on experience on E-commerce SEO (Shopify, Magento etc.) Sound knowledge / hand on experience on ASO (app store optimization) Interested candidates can send their resume on tarana@hashtagorange.in
As a QA professional with over 2 years of experience in website or frontend development projects, you will be responsible for ensuring the quality and functionality of web applications. Your role will involve utilizing tools such as Chrome DevTools, Postman, BrowserStack, or similar, to conduct testing and identify potential issues. A basic understanding of HTML, CSS, and JavaScript will be essential to effectively analyze and troubleshoot any issues that arise during the testing process. Your strong attention to detail and communication skills will be crucial in documenting and reporting bugs to the development team for resolution. Familiarity with Agile methodologies will be beneficial in adapting to fast-paced development cycles and collaborating with cross-functional teams to deliver high-quality products. This role is full-time and permanent, offering benefits such as health insurance and Provident Fund. The work schedule for this position is a day shift from Monday to Friday, with the opportunity for a yearly bonus based on performance. The work location is in person, and the expected start date for this role is 17/06/2025.,