Who We’re Looking For We're not seeking an employee. We're looking for a true co-founder — someone who thinks in balance sheets but dreams in bold headlines. Someone who knows how to build, raise, grow, and repeat. Preferred background: Business education (MBA or equivalent experience in business strategy, brand, or operations) Worked in or around FMCG, beverages, or D2C health/wellness brands Has experience in fundraising, retail strategy, or go-to-market Willing to Invest We are looking for a partner who brings strategic capital to the table (initial seed investment) and is actively involved in shaping the business roadmap. Must-Have Traits Founder mindset: bias for action, grit, and long-term vision Financial fluency and understanding of product-market fit Knowledge of consumer trends in the wellness/functional beverage space Strong network across D2C, retail, or investor circles is a bonus Willingness to take ownership of business operations, partnerships, and growth What You’ll Do Own business, brand, and funding strategy alongside the founding team Drive the GTM plan: pricing, channel strategy (D2C, retail, modern trade) Build the financial model and investor decks with confidence Lead hiring and team structuring as we grow Work side by side on everything from first store demos to pitch meetings What You Get Co-founder title + equity in a brand that’s market-ready Decision-making power from day one The opportunity to shape a high-potential wellness product A partnership rooted in trust, autonomy, and ambition This is for you if... You’ve been in the background of other startups, and now it’s your time to lead. You want to own something from the beginning, not just join after it’s built. You believe gut health is not a trend — it’s the future. And you’re ready to build a beverage brand that actually means something.