Half Spoon

Job Title: B2B Sales Associate Location: Delhi NCR Department: Marketing Reporting To: Co-Founder Experience Required: 3–6 years in similar roles Position Overview Half Spoon is on a mission to redefine saffron consumption in India by delivering A++ Kashmiri saffron directly to customers and businesses. We are looking for a B2B Sales Associate who will drive partnerships with retailers, corporates, gourmet stores, gifting companies, and HoReCa (Hotels, Restaurants, Caterers) in Delhi NCR. The role demands a strong network in premium food & gifting segments and a proven track record in B2B sales of saffron or premium D2C food brands . Key Responsibilities 1.B2B Business Development Identify and onboard distributors, corporate clients, gourmet food stores, and HoReCa partners. Pitch Half Spoon saffron as the premium, pure, and lab-tested choice for clients. Develop long-term business relationships with institutional buyers. 2.Corporate & Gifting Sales Target corporates for Diwali and festive gifting contracts. Work closely with the marketing team to curate saffron-based gifting solutions . 3.Channel Management & Revenue Growth Achieve monthly/quarterly sales targets. Ensure repeat orders through strong relationship management. Negotiate trade margins, credit terms, and contracts. 4.Market Insights & Competition Benchmarking Track competitor pricing, promotions, and distribution. Share insights with leadership to refine B2B strategies. 5.Brand Advocacy Represent Half Spoon at trade fairs, food exhibitions, and corporate showcases. Ensure saffron’s purity, authenticity, and Kashmiri heritage are central to all pitches. Qualification Skills Education : Bachelor’s degree in Business, Marketing, or related field. MBA preferred. Experience : Minimum 3 years in B2B sales of saffron or other premium D2C food categories. Preferred Brands : Zafran Premium, Baby Saffron, Keynote Saffron, Lion Saffron, Vedapure, House of Saffron. Skills : Excellent communication, negotiation, and presentation skills. Network : Existing connections in retail shops, gourmet food chains, gifting houses, and HoReCa sector . Traits : Target-driven, relationship-oriented, and passionate about premium Indian foods. What we offer High-Growth Opportunity : Be part of a fast-scaling premium saffron brand. Ownership : Autonomy in driving B2B growth across Delhi NCR. Attractive Compensation : Fixed salary + sales incentives. Dynamic work environment : Work with an authentic, quality-first Kashmiri saffron company. Working Dynamics Based in Delhi NCR (field-intensive role). 6-day work week. Fast-paced, entrepreneurial environment. Experience Required: 3–6 years of experience in B2B sales within premium saffron or D2C saffron brands . Preferred Companies (candidates currently or previously working here will be prioritized): Zafran Premium Baby Saffron Keynote Saffron Lion Saffron Vedapure Saffron House of Saffron Other premium D2C saffron brands