Gushsquad

We are looking for a talented Social Media Content Strategist to lead the planning, creation, and execution of our social media content strategy for a fast-growing D2C brand. The role will focus on developing monthly content calendars, managing multi-platform content delivery, and driving engagement and brand presence across channels like Instagram, Facebook, LinkedIn, and YouTube. Key Responsibilities Develop and own the monthly social media content calendar, including ideation, theme planning, scheduling, and cross-platform alignment. Create fresh, engaging content ideas and formats tailored for each social media channel. Collaborate with creative teams on content production, including graphics, videos, and copywriting, to ensure consistency and brand alignment. Implement social media strategies to drive brand awareness, engagement, and conversions. Monitor, analyze, and report social media performance metrics, adapting content strategies to optimize impact. Stay ahead of social media trends and platform updates; propose innovations and testing to improve content effectiveness. Collaborate with UGC creators and influencers and prepare script and shoot directions. Coordinate with marketing, product, and sales teams to ensure content supports business priorities and campaigns. Required Skills & Experience 2-4 years of experience in social media content strategy, preferably in a D2C or digital marketing environment. Proven experience managing end-to-end social media content calendars and campaigns. Strong understanding of social media platforms, trends, and audience behaviors. Excellent storytelling, writing, and editing skills with a keen eye for detail. Ability to analyze social media analytics and drive data-informed decisions. Strong collaboration and project management skills with multiple teams and stakeholders. Comfortable working full-time from our Gurgaon office with a structured work schedule