FairMoney is a pioneering mobile banking institution specializing in extending credit to emerging markets. Established in 2017, the company currently operates primarily within Nigeria, and it has secured nearly 50 million in funding from renowned global investors, including Tiger Global, DST, and Flourish Ventures.
FairMoney thrives on its diverse workforce, bringing together talent from over 27 nationalities. This multicultural team drives the company's mission of reshaping financial services for underserved communities.
Role Overview
Growth Marketing Engineer
Key Responsibilities
Attribution & Tracking Infrastructure
- Own end-to-end setup and maintenance of MMPs (AppsFlyer / Adjust / Firebase)
- Ensure accurate attribution across app, web, and offline channels ?Google Ads, Meta, TikTok, ASA, OEMs,
affiliates)
- Design and manage deep linking, deferred deep linking, and web-to-app flows
- Implement server-to-server postbacks, SKAdNetwork, and privacy-compliant tracking
Data Quality & Growth Analytics
- Standardize event taxonomies and support BigQuery pipelines
- Build and maintain growth dashboards ?GA4, Looker, PowerBI, Tableau)
- Monitor for tracking breaks, discrepancies, and data drift
- Conduct cohort analysis, LTV studies, and CAC diagnostic
Growth Experimentation & Automation
- Support campaign testing and API-based automation
- Run A/B tests across creatives, audiences, and channels
- Automate budget pacing, performance alerts, and creative tracking
- Align events with product and risk milestones
Tooling & Integrations
- Own the MarTech stack ?MMPs, SDKs, CRM tools, tag managers)
- Manage Conversion API integrations
- QA tracking during app releases
Key KPIs
- Attribution variance < 5%
- 99%+ event tracking reliability
- Experiment velocity
- Improved CPI / CVR metrics
- Real-time reporting availability
Requirements
- 3-5 years in growth marketing, analytics, or MarTech engineering
- Hands-on experience with Adjust, AppsFlyer, Firebase, GA4, GTM, Segment, Meta SDK, TikTok Pixel
- Strong understanding of attribution, SKAdNetwork, and event flows
- SQL / BigQuery familiarity
- Bonus: Python / JS automation skills
- Strong cross-functional collaboration
Benefits
- 25 days paid vacation, Sick & Public Holidays to B2B contractors
- Remote (timezone must have significant overlap with CET)
- Training & Development budget
- Paid company business trips
Recruitment Process
- Screening call with Recruiter: 30 minutes
- Technical Interview with Head of Growth
- Final interview with Chief Credit Officer
