Growth Manager(Marketing Manager)

Requirements

What's required of you:

• Grow our mobile user base and drive traffic through paid advertising

• Work with multiple advertising channels.

• Measure campaign effectiveness, return on marketing spend, performance and campaign ROI.

• Identify new partner, platform, and optimization opportunities to drive campaign performance.

• Develop test plans, measure performance, and make recommendations based on testing.

• Partner with International and Localization teams to support International advertising as appropriate

• Provide analytical insight into mobile trends and strategize adjustments to increase our audience

• Uncover creative and non-traditional means to capitalize on untapped sources of traffic

• Synthesize external and internal data along with team feedback to develop coherent roadmaps and test plans for growing our player audience

• Build and expand relationships with external partners, publishers and traffic sources

• Manage ongoing optimization of the acquisition funnel including A/B and multivariate testing

• Work effectively across multiple internal teams (product, creative, engineering, etc.) to deliver successful end-to-end campaign definition, development and execution

Qualifications and Skills Required:

• Intuitive grasp of data and strong with Excel.

• Genuine interest in social, gaming, analytics and advertising a must.

• Analytical and data-focused with experience in mobile analytics, optimization.

• Proactive, energetic self-starter who thrives on getting things done

• Exceptional communications skills: written, verbal as well as presentation abilities

• SQL and/or Programming Experience a plus.