Group Lead - Performance Marketing (Meta Ads & Google Ads)

Job role : Group Lead - Performance Marketing

(Meta Ads & Google Ads)

About 8 Views

8 Views is a leading digital marketing agency in Hyderabad, empowering 250+ brands over the past 9+ years. Our 100+ strong team of experts has generated over ?200 Million in revenue for our clients. We drive tangible results within a great work culture that fosters innovation, provides strong support, and encourages the freedom to experiment.

Job Overview

We're hiring a Group Lead Performance Marketing with

4+ years of experience

to lead and grow a team of performance marketers while managing

paid media campaigns

across multiple brands. The ideal candidate has strong expertise in

Meta and Google Ads

, a sharp analytical mindset, and a passion for

mentoring teams

. This role is perfect for someone who can drive data-led strategies, ensure consistent team performance, and deliver measurable growth in a fast-paced agency environment.

Key Responsibilities

• Lead the development,execution, and optimization of paid campaigns across Meta Ads, Google Ads, and other digital platforms.
• Manage and mentor a team of performance marketing associates, guiding their day-to-day execution and long-term growth.
• Design acquisition strategies focused on scaling reach and maximizing ROI for multiple client accounts.
• Collaborate with creative, content, and strategy teams to develop high-performing ad assets and campaign messaging.
• Take ownership of performance metrics, budget allocation, pacing, and forecasting for assigned accounts.
• Conduct in-depth campaign analysis, generate performance reports, and present actionable insights to internal and client stakeholders.
• Drive continuous testing and experimentation, including A/B testing of creatives, targeting, and landing pages.
• Ensure accurate campaign tracking and analytics setup through tools like Google Analytics, GTM, and ad platform pixels.
• Stay updated on the latest trends, algorithm changes, and emerging tools in the performance marketing landscape.
• Represent the performance marketing function in client meetings, reviews, and strategic planning discussions.
  

Requirements

• 4+ years of hands-on experience in performance marketing, with a mandatory background in a digital marketing agency.
• Expertise in running and optimizing campaigns on Meta Ads and Google Ads, with proven ROI-focused results.
• Experience leading or mentoring a team, with strong ownership and accountability.
• Solid analytical and reporting skills, with proficiency in tools like Google Analytics, Excel, and dashboards.
• In-depth understanding of paid media strategies, attribution, audience segmentation, and funnel optimization.
• Strong communication and presentation skills for both internal collaboration and client-facing interactions.
• Hands-on experience with CRM platforms and marketing automation tools is mandatory.