Job description We are seeking a dynamic and results-driven Sales Manager to lead our liquor sales operations. The ideal candidate will have a deep understanding of the alcoholic beverage industry, proven leadership skills, and a strong network within the trade. This role involves managing a sales team, developing new business opportunities, and ensuring revenue targets are consistently met. Key responsibilities: Operational management: Develop and execute strategic plans to achieve sales targets. Manage, mentor, and motivate the sales team to improve performance. Sales and revenue growth: Build and maintain strong, long-lasting customer relationships. Identify new sales opportunities and markets for business growth. Prepare financial report, sales analysis and operational metrics for senior management. Client and distributor management: Manage distributor performance and ensure alignment with sales goals. Build and maintain strong relationships with wholesalers, retailers, bars, clubs, and restaurants. Qualifications: Bachelors degree in Business, Marketing, or a related field. 1-3+ years of management experience in the liquor, hospitality, or retail industry. Excellent leadership, communication, and negotiation skills. Ability to analyse data. Strong knowledge of alcohol regulation and compliance requirement Preferred skills: Experience with licensing and regulatory agencies. Familiar with alcohol sales trends and marketing. Background in inventory control.