Graphics Designer

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About the Role

Graphic Designer

Key Responsibilities

1.Creative Conceptualization

• Develop fresh, engaging design concepts aligned with IAER's brand voice and marketing goals.
• Collaborate with the content and social media teams to ideate creative campaigns, visuals, and layouts.
• Interpret briefs to deliver impactful visuals for both digital and print platforms.

2. Social Media Creatives

• Design daily posts, reels covers, stories, event announcements, carousel posts, and ads for platforms like Instagram, Facebook, LinkedIn, and YouTube.
• Ensure consistency in brand style, color palette, fonts, and messaging across all social media content.

3. Marketing & Promotional Materials

• Design brochures, flyers, banners, hoardings, standees, academic program sheets, campus collateral, and branding material.
• Create engaging presentation decks, infographics, and promotional emails.

4. Website & Digital Marketing Assets

• Develop website banners, landing page graphics, thumbnails, and UI-enhancing visuals.
• Create visually appealing ad creatives for performance marketing (Google Ads, Meta Ads, LinkedIn Ads).

5. Event & Photography Coordination

• Support photo/video shoots by planning design requirements and providing creative direction.
• Assist in designing event branding: backdrops, certificates, badges, signage, stage designs, etc.

6. Print Production & File Management

• Prepare print-ready files, ensuring accuracy in sizing, bleed, resolution, and color profiles.
• Maintain an organized library of design files, brand assets, and templates.

7. Brand Identity Development

• Maintain and upgrade the IAER brand guidelines to ensure uniformity in all design output.
• Work on refreshing logos, icons, brand fonts, and templates as needed.

8. Collaboration & Team Support

• Work closely with the content writer, videographer/editor, social media manager, and admission team.
• Take feedback constructively and refine designs as per campaign or leadership requirements.

Required Skills & Competencies

Technical Skills

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro/After Effects is a plus).
• Strong understanding of typography, color theory, layout design, and digital aesthetics.
• Experience creating social media campaigns and ad creatives.
• Knowledge of print production standards and formats.

Soft Skills

• Creativity and attention to detail.
• Ability to meet deadlines and handle multiple projects simultaneously.
• Strong communication skills and openness to feedback.
• Ability to work independently and in a team setup.

Qualifications

• Bachelor's degree/diploma in Graphic Design, Fine Arts, Multimedia, or related field.
• 13 years of experience in graphic design (education sector experience is a plus but not mandatory).
• Portfolio demonstrating a strong command of creative design work.

Why Join IAER

• Opportunity to build a strong creative portfolio within the education sector.
• Freedom to innovate and work on diverse projectssocial media, branding, marketing campaigns, digital ads, events, etc.
• Collaborative work environment with growth opportunities.