Graphic Designer Specialist

Role & responsibilities

1. Strategy & Planning

• Develop and execute digital marketing strategies aligned with business goals.
• Plan campaigns across SEO, SEM, SMM, email, and content marketing channels.
• Analyze market trends, competitor activities, and customer behavior.
  

2. Social Media Marketing

• Manage company presence on Facebook, Instagram, LinkedIn, YouTube, etc.
• Create engaging posts, reels, stories, and ad creatives.
• Run paid ad campaigns and optimize for reach, engagement, and conversions.
• Track performance using platform analytics.
  

3. Search Engine Optimization (SEO)

• Perform keyword research and competitor analysis.
• Optimize website content, meta tags, and on-page elements.
• Improve website ranking organically through link-building, content updates, and technical SEO.
• Track ranking and traffic through tools like Google Analytics & Search Console.
  

4. Performance Marketing (Google Ads / Meta Ads)

• Create and manage PPC campaigns: Search, Display, Shopping, Video Ads.
• Monitor cost-per-click (CPC), cost-per-lead (CPL), and return on ad spend (ROAS).
• Run retargeting campaigns to improve conversions.
  

5. Content Creation & Management

• Plan and create high-quality content for website, blogs, landing pages, and social media.
• Coordinate with graphic designers/video editors for creatives.
• Ensure brand consistency and messaging across all platforms.
  

6. Website Management

• Update website content regularly.
• Ensure mobile-friendly and SEO-optimized structure.
• Coordinate with developers for website improvements.
  

7. Email & WhatsApp Marketing

• Build and manage subscriber lists
• Create automated email/WhatsApp campaigns for promotions, follow-ups, and engagement.
• Analyze open rate, click rate, and customer journey performance.
  

8. Analytics & Reporting

• Track daily/weekly/monthly performance of all digital channels.
• Prepare reports on leads, conversions, traffic, and campaign ROI.
• Use tools like Google Analytics, Meta Business Suite, Google Ads Dashboard, SEMrush, etc.
  

9. Branding & Online Reputation

• Maintain brand identity across platforms.
• Monitor and respond to online reviews, comments, and customer queries.
• Improve brand visibility through influencer collaborations and PR.
  

10. Coordination & Team Support

• Work with sales, design, and product teams for campaigns.
• Ensure alignment between digital leads and sales follow-up.
• Suggest new ideas for growth and marketing improvements.

Benefits:

• Competitive salary commensurate with experience

• Comprehensive benefits package including health insurance, retirement plans, and paid time off

• Opportunities for professional development and advancement within the company

• A positive and supportive work culture focused on collaboration and employee well-being

Contact HR-9629888338/90030455659 or share your resume.