Graphic Designer

Position Overview

Graphic Designer

Key Responsibilities

• Create visually appealing graphics, creatives, and digital assets for paid ad campaigns across platforms such as Meta, LinkedIn, Google, YouTube, and others
• Design static images, carousels, video elements, GIFs, and short-form content optimized for performance marketing
• Work with internal teams and clients to understand creative requirements, campaign goals, and branding guidelines
• Iterate and refine designs based on performance data, feedback, and A/B testing results
• Maintain consistency in visual branding across all creatives and campaigns
• Ensure timely delivery while managing multiple projects simultaneously
• Present concepts and creative directions during brainstorms and client discussions
• Stay updated on design and advertising trends to contribute fresh ideas and approaches
  

Key Qualifications

• A minimum of 2+ years of professional experience in graphic design, with a focus on creating assets for paid advertisements or performance marketing
• Proven experience and a strong portfolio showcasing a range of creative assets specifically designed for digital advertising, websites, and applications
• High proficiency in modern design tools, including Figma, Canva, and the Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.)
• Strong skills in graphic design, asset creation, image editing, video editing, GIF creation, and vector illustration
• Excellent eye for detail, color theory, composition, and visual hierarchy, with an understanding of what drives user action in a paid ad context
• Ability to work effectively both independently and as part of a collaborative team in a fast-paced environment
• Strong communication and time-management skills
• Bachelor's degree in Graphic Design, Visual Arts, or a related creative field is preferred
  

Why ShyftLabs