Graphic Designer ( Fashion Designing)

Key Responsibilities

1. Graphic Design • Design creatives across all brand platforms: Instagram, website banners, emailers, WhatsApp, newsletters, and performance marketing. • Ensure all visuals align with the brands identity and drive engagement.

2. Video Editing • Create basic video content such as GIFs, reels, teaser clips, and campaign snippets.

3. Content Capture • Regularly capture behind-the-scenes and real-time content in and around the studio for use across platforms.

4. Creative Direction Support • Contribute to evolving the brands visual language. • Research trends and draw inspiration from successful fashion and lifestyle brands to bring fresh, relevant content ideas.

5. Cross-Functional Collaboration • Work closely with: o Social Media Manager and Copywriter o Performance Marketing team for ad creatives and campaign assets o Website development team to align visuals and functionality

6. Shopify Management • Learn and manage basic backend operations on Shopify: o Daily hygiene checks (stock updates, functionality, bug reporting) o Upload product assets o Minor troubleshooting

7. Newsletter & WhatsApp Marketing • Design and upload creatives for email and WhatsApp campaigns. • Learn relevant platforms and tools used in these channels.

8. Photoshoot Support • Assist with shoots and campaigns. • Occasionally travel for shoots or capture behind-the-scenes (BTS) content.

Qualifications

• Bachelors degree in Graphic Design, Visual Arts, or a related field.
• Minimum 2+ years of graphic design experience, preferably in an e-commerce or fashion environment.
• Strong portfolio showcasing design work across digital platforms.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Basic video editing skills (e.g., Premiere Pro, After Effects, or similar).
• Familiarity with Shopify or similar e-commerce platforms.

• Strong attention to detail and sense of aesthetics.

• Excellent communication and teamwork skills.

• Comfortable multitasking in a fast-paced, deadline-driven environment.

Required Skills

• Adobe Creative Suite

• Web & Visual Design

• Typography & Color Theory

• UX Principles

• Shopify (basic operations)

• Time & Task Management

• Visual Storytelling

• Content Creation for Digital Platforms

• Video Editing (basic)