Google Search Ads Executive

You will be responsible for generating leads using Google AdWords and planning, creating, managing, and optimizing various components of PPC campaigns. This includes ad-copy, bid prices, cost per conversion, cost per click, keyword research, etc. You will also be involved in creating and implementing PPC strategies, conducting keyword research and analysis, and managing the setup of all paid campaigns. It is essential for you to have knowledge on optimizing campaigns based on bids and quality score, as well as using tools to analyze competitors' campaigns and benchmark performance accordingly. Proficiency in marketing research, statistical analysis, and SEO efforts is required, along with the ability to measure the performance of digital marketing efforts using Web analytics tools such as Google Analytics and Web Trends. Acquiring insights into online marketing trends and keeping strategies up-to-date is also part of your role. Qualifications Required: - 2 years of relevant experience, preferably in the healthcare sector. - Any graduate (Google Ads certified candidates will be preferred). Company Details: Vaidam Health Pvt. Ltd. is a healthcare company based in Gurgaon, with a focus on increasing brand awareness through digital marketing efforts. Skills Required: - Self-motivated and driven individual. - Team player with a positive and enthusiastic attitude. - Highly creative with experience in identifying target audiences and devising engaging digital campaigns. You will be responsible for generating leads using Google AdWords and planning, creating, managing, and optimizing various components of PPC campaigns. This includes ad-copy, bid prices, cost per conversion, cost per click, keyword research, etc. You will also be involved in creating and implementing PPC strategies, conducting keyword research and analysis, and managing the setup of all paid campaigns. It is essential for you to have knowledge on optimizing campaigns based on bids and quality score, as well as using tools to analyze competitors' campaigns and benchmark performance accordingly. Proficiency in marketing research, statistical analysis, and SEO efforts is required, along with the ability to measure the performance of digital marketing efforts using Web analytics tools such as Google Analytics and Web Trends. Acquiring insights into online marketing trends and keeping strategies up-to-date is also part of your role. Qualifications Required: - 2 years of relevant experience, preferably in the healthcare sector. - Any graduate (Google Ads certified candidates will be preferred). Company Details: Vaidam Health Pvt. Ltd. is a healthcare company based in Gurgaon, with a focus on increasing brand awareness through digital marketing efforts. Skills Required: - Self-motivated and driven individual. - Team player with a positive and enthusiastic attitude. - Highly creative with experience in identifying target audiences and devising engaging digital campaigns.