Google AdWords Campaign Manager (PPC Expert)

Job Title: Google AdWords Campaign Manager (PPC Expert)

Location:

Job Summary:

Google AdWords Performance Marketer

Key Responsibilities:

• Campaign Management:

  Create, manage, and optimize Google AdWords campaigns for multiple small- and medium-sized clients, ensuring efficient budget allocation, targeting, and conversion optimization.

• PMax Campaigns & New Trends:

  Stay up-to-date with the latest trends in PPC advertising, with a particular focus on

  Performance Max (PMax)

  campaigns,

  Shopping Ads

  and

  Retargeting strategies

  . Apply new techniques and features to drive better campaign performance.

• Keyword Research & Strategy:

  Conduct thorough keyword research and analysis to identify growth opportunities. Develop keyword strategies to improve ad relevance, quality scores, and overall campaign effectiveness.

• Ad Creation & A/B Testing:

  Develop creative and compelling ad copy, including text ads, display ads and responsive ads. Conduct A/B testing to improve click-through rates (CTR) and conversions.

• Performance Tracking & Reporting:

  Monitor, track, and analyze campaign performance using Google Analytics, Google AdWords, and other relevant tools. Provide regular performance reports with actionable insights to clients and stakeholders.

• Bid Management & Budget Optimization:

  Manage bidding strategies and budget allocation to maximize ROI. Continuously optimize campaigns to meet performance goals while staying within budget.

• Shopping Campaigns:

  Create and optimize Shopping Ad campaigns for eCommerce clients, ensuring high product visibility and relevant targeting.

• Retargeting Campaigns:

  Set up and manage effective retargeting campaigns to engage potential customers who have already interacted with the brand but have yet to convert.

• Collaboration & Communication:

  Work closely with clients, account managers, and other internal teams to align PPC strategies with broader marketing objectives. Communicate campaign results and make data-driven recommendations.

Skills & Qualifications:

• Experience:

  3-5 years or More of hands-on experience managing Google AdWords campaigns, particularly for small and medium-sized Ecommerce businesses.

• Proficiency in Google Ads:

  In-depth knowledge of Google AdWords, including Search Ads, Display Ads, Shopping Ads, Retargeting, PMax campaigns, and other recent trends.

• Analytical Skills:

  Strong analytical abilities, with experience using Google Analytics, Google Tag Manager, and other performance-tracking tools to analyze and optimize campaign performance.

• Keyword Research & Bid Management:

  Solid experience in conducting keyword research and bid management to maximize campaign efficiency.

• Ad Copy & Creative Testing:

  Experience in developing compelling ad copy and conducting A/B testing to improve ad performance.

• Problem-Solving:

  Ability to troubleshoot and resolve campaign performance issues quickly and effectively.

• Certifications:

  Google AdWords Certification is a plus.

• Communication:

  Excellent written and verbal communication skills, with the ability to explain complex data and insights clearly to non-technical stakeholders.

Preferred Skills:

• Prior experience in working with eCommerce and retail clients is Must.

• Experience with other PPC platforms like Bing Ads, Facebook Ads, or LinkedIn Ads is a plus.
• Familiarity with tools like SEMrush, Ahrefs, or Moz for keyword research and competitive analysis.

Perks & Benefits:

• Immense opportunities for growth, personal development & career opportunities.

• We also champion a workplace culture that thrives on passion, collaboration, efficiency, and innovation.

• Dynamic Teamwork Environment, Fantastic flexibility

• Work life balance.

• 5 Days Working

• Medical Benefits