Google Ads & Meta Ads Specialist

Job Description

Job Profile: Google AdWords & Meta Ads Expert Experience: 1 Years Work Mode: On-site/ Full-time Job Summary: We are looking for a Google Ads & Meta Ads Expert with at least 1 year of experience in managing and optimizing paid advertising campaigns. The ideal candidate should have a strong understanding of Google Ads, Facebook Ads (Meta Ads), and performance marketing to drive conversions and maximize ROI. This role involves managing and optimizing our clients' search engine marketing efforts to increase their online visibility and drive traffic to their websites. Responsibilities: Create, manage, and optimize PPC campaigns on Google AdWords. Plan, create, and manage Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) campaigns. Conduct keyword research, audience targeting, and ad copy optimization for better engagement. Develop and implement effective SEO strategies to improve organic search rankings and drive website traffic. Conduct thorough keyword research and analysis to identify opportunities for organic growth. Optimize website content, including meta titles, descriptions, headers, images, and URLs for search engines. Ensure website content is optimized for targeted keywords and phrases. Work with the development team to ensure SEO best practices are properly implemented on newly developed code. Collaborate with the web development team to ensure SEO best practices are integrated into website design and development. Monitor, analyze, and report on website performance using SEO tools such as Google Analytics, Google Search Console, and other relevant platforms. Requirements: Minimum of 1+ year of experience in running and managing Google Ads and Meta Ads campaigns. In-depth knowledge of Google AdWords and Google Analytics. Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. Familiarity with PPC and other digital marketing strategies. Strong analytical and problem-solving skills. Excellent written and verbal communication skills. Certification in Google AdWords and/or Google Analytics is a plus. Notice Period: Immediate Joiner